The Reading Room is a short round up of interesting articles and blog posts about anything and everything to do with digital communication & customer experience.
In this week’s Reading Room we have selected articles that look at customer experience trends in 2020 and what is shaping the CX landscape
Articles that explore the future of email marketing - includes email marketing trends 2020 and advice on how to leverage the power of email in 2020 and beyond
Articles that explore the role of data and AI applications in financial services organizations. Specifically how they are helping drive CX in financial services
Read articles that explore the impact of GDPR on financial services - how these organizations can address the challenges & opportunities it presents
A focus on customer engagement in utilities is key to ensuring an enhanced CX and competitiveness in the future.
Disruptive forces are driving digital transformation in utilities. Read these relevant articles and comments from Mia Papanicolaou, COO, Striata.
Read articles that explore the impact of big data and AI on email marketing. Includes great insight from our email marketing expert, Ross Sibbald
The workplace is changing - AI, ML and chatbots will render some jobs obsolete. Alison Treadaway selects 3 articles, plus adds her insight on securing your success in the future workplace.
In this week’s Reading Room, we focus on digital payments & CX. Includes great advice from our digital CX expert, Elizabeth Stephen, VP of Customer Engagement, The Americas
In this Reading Room, we explore the rise of AI in energy and utilities. We round up with some great advice from our digital CX expert, Mia Papanicolaou
In this week’s Reading Room read articles that explore the value of voice technology in insurance & get advice from our digital CX expert
Read articles that explore the role of artificial intelligence in driving CX in insurance. And input from our digital CX expert, Elizabeth Stephen
Get great insight into CX strategy - what it means, how to get started and why you may need a CX architect to help you get it right
In this week’s Reading Room, our article selection provides some good insight into phishing - the trends, techniques and prevention.
This week’s article selection provides insight into customer expectations of brand communications in this digital era
Utilities are starting to focus on CX, but what do utility customers want? Read these relevant articles and comments from Mia Papanicolaou, COO, Striata.
Read this week’s article selection for insight into customer experience and its role as a competitive differentiator in today’s digital world.
Utility providers cannot afford not to evolve in order to delight their customers with a great CX. Read more in this week’s Reading Room
This week’s Reading Room focuses on the next frontier of marketing automation and how organizations are pushing beyond macro-segmentation of customers to hyper personalization.
Email remains the customer communication channel of choice. Read further to learn about the significant role email plays in an omnichannel marketing strategy.
Data breaches are plaguing the insurance industry, due to the vast amounts of customer data held. Read more about cybersecurity issues facing insurers
A great CX begins with understanding the customer journey with your brand & ensuring effective engagement along the key touchpoints. Read on to learn how
The technology landscape is evolving rapidly, and along with it the cybersecurity threats. Read further to see what the experts are saying.
Learn more about triggered messaging and how it can enhance your customer lifecycle marketing by driving engagement & delivering an enhanced customer experience.
When last did you consider transactional emails your company is sending to customers? Read how you can leverage the opportunities these emails present.
Read on to learn about the digital trends for 2019 and how to include them in your marketing efforts.
What to expect from GDPR this year, the various data laws impacting different regions and for a definitive guide for marketers on GDPR compliance.
Large scale data breaches have once again stolen the headlines in 2018. Read further to learn how to protect your business from cyber criminals in 2019.
The results of some recent surveys have revealed a number of email marketing trends - read about some of them in this Reading Room.
Read further to understand why customer loyalty is not achieved by driving repeat purchases, but instead, by creating a great, personalized, customer experience.
Retaining customers is not easy for businesses in the digital age. Discover how they are turning to digital to help them achieve customer loyalty.
Read why it is vital that organizations ensure their customer experience goals align with their cyber security initiatives.
Discover more about email security and the importance thereof - especially in the email marketing space
Read on to discover more about some of the challenges email marketers are currently facing, along with tips on how to overcome them
Read on to learn how insurers can reduce paper with paperless document management & why the PDF document is a great start to digital transformation.
The rise of the digital era for insurers, what is driving digital transformation in insurance & creating value through digital transformation
Digital and current consumer expectations in this era, are driving change in the insurance industry. Read on to learn more
Read on for trends in customer communications - 2018, the evolution of Bots and get a checklist to help you design your conversational chatbot
Today’s customers expect to communicate with a business whenever and however they choose. Read on to discover how technology has, and will continue to, impact and amplify customer services.
Where is the telecom sector on digital transformation? Read on to discover where telecommunications sits in the digital maturity scale relative to other industries, and what operators see as key priorities going forward.
Read on to learn more about the cost of a data breach globally, the lessons learned from some recent breaches & why complacency is not an option.
Read on to learn more about data driven marketing: the benefits, challenges, trends and some great statistics (even an infographic)
You can still make your 2018 email campaigns great. Read on for some great 2018 email marketing insights, statistics and strategies.
Have you considered the customer experience? Read on to learn how to make the switch to successful digital customer communications and paperless adoption
Discover which companies are succeeding in mastering digital transformation, the 7 habits of highly effective digital transformations & why customer experience is key in this transformation
Discover which industries are already making digital a priority & why your business needs to transform digitally. Also some great stats regarding customer communications ...
Discover why organizations are finding it hard to digitally transform & which key concepts are driving successful digital transformation
Discover effective welcome and onboarding tactics; the role of multichannel communications in successful customer engagement & some great statistics
Read how industry leaders are struggling to find a balance between digital innovation and security, technology and security trends and why privacy & security matters in the digital space.
Some great ideas on how to improve the overall customer experience, enhance customer communications & mistakes to avoid on delivering an awesome customer experience
Insurers are starting to embrace digital technology to enhance customer communications, boost engagement, drive loyalty & increase profits. Read more here ...
Read on to learn more about digital customer experience (DCX), the evolution of the customer experience stack and how to create and improve a great omni-channel customer experience
Read on for some guidelines to effective customer journey mapping & learn how you can leverage the power of customer thinking to make your organization more customer centric focused
Read how marketing and customer service are integrating to achieve improved customer experiences as well as how companies are maximizing customer engagement with customer data & CX trends.
Utilities: The opportunities & challenges the ‘new energy’ consumer brings to this sector, how AI is enabling business process and service enhancements & how digital can bridge the communication gap
Read on to discover how the utility industry can achieve digital success, win over a new generation of utility customers and for access to great resources and infographics
Read on to learn about the latest trends, technologies and innovative techniques to enhance your current email marketing and communication efforts.
Read why companies are failing in their digital transformation strategies, so your business doesn't make the same mistakes. Some great digital transformation success examples included as well.
Is your business almost ready for GDPR? Alison Treadaway has found some great GDPR checklists to help determine whether or not you are on track - check them out in this week’s Reading Room
Read on to discover how the EU General Data Protection Regulation (GDPR) stacks up against other data privacy laws and just how prepared companies really are.
Discover the state of the current (CX) landscape, how to ensure the success of a customer experience program, as well as the trends in the customer experience space.
Learn more about the cyber risks in IoT and how AI & machine learning are assisting businesses to automate cyber security processes in order to detect and respond to these threats.
Read on for further insight into cyber security trends, cost of a potential breach, as well as details of recent scam email attacks.
The key to success for any marketer these days is to keep an ear to the ground at all times for new developments in technology that could enhance their digital marketing efforts. See how email technology and the digital landscape is evolving and grow...
Enter our Reading Room to discover more about the industry current challenges, market expectations & digital opportunities in the mortgage industry.
Read on to discover ways to add the X-factor to your 2018 emails, in order to drive engagement in unique and innovative way
Read on how the mortgage industry needs to shift its focus to customer satisfaction and are looking to digital solutions to enhance the customer experience.
Email marketing is evolving every year and it remains a valuable tool for marketers. Read on for trends set to shape this dynamic marketing field in 2018.
Today, improving the customer experience should be top priority for any organization - read on to discover what we can expect in 2018
Read on to discover more about the security challenges facing IoT, and how to prevent them - whether you are a consumer, business or product manager
A curation of content relating to the GDPR. Read on to learn how it will impact organizations globally and how your business can prepare for it.
A look back at the data breaches that have occurred this year, as well as the resultant implications and risks. Are you well-covered and secure?
Studies show that Millennials use email quite extensively. Find out more & for get some great tips on how to engage this generation with marketing emails
Data driven analytics and insights help organizations better understand their customers & grow their business. Read on for some great info on data analytics
There is no doubt that data plays a key role in either the success or demise of your email campaigns. Hence the value of Big Data in email marketing ...
Poor quality data or lack of data is a challenge faced by many organizations. Read on for some tips and insight into data hygiene and management …
Have you heard about chatbots? They are appearing everywhere - Read on to discover which chatbots are being noticed and why you may consider them too.
Read how the digital age is evolving, how digital transformation is shaping organizations and how digital needs of employers are changing.
Great articles and a report that deals with the influence Artificial Intelligence has on the insurance industry and its customer's experience
A short round up of articles exploring anything and everything to do with digital transformation in the insurance industry.
How digital technology is disrupting various industries and driving marketing trends in banking, financial services and insurance (BFSI)
Welcome to the Reading Room - a short round up of interesting reading about anything and everything to do with digital communication & customer experience.
Welcome to the Reading Room – a short round up of interesting reading about anything and everything to do with digital customer communications.
Here are some interesting articles and downloads that explore trends in Big Data technology and opportunities.
Read these articles/surveys for some good insight into how Artificial Intelligence is set revolutionize financial organizations
Data privacy: some practical guidelines and opinion pieces for you to review and implement
Fintech is the new buzzword - some articles that provide insight into how the banking sector is (or isn’t) embracing digital channels
Recent reports and articles on cyber-crime, security trends and online attacks
Articles and downloads exploring digital transformation - the challenges & trends
Articles and some downloads that explore all aspects of deliverability, along with tips on how to get your email campaigns into the inbox
A round-up of research reports, benchmarks and trends on email marketing