Welcome to the Reading Room – a short round up of interesting reading about anything and everything to do with digital communication.
Millennials are the generation born between 1985 and 2000. They are pretty much ‘switched on’ in terms of digital technology – surfing the internet is second nature to them and they use various social media channels frequently to connect with friends and for entertainment. But what about email? Studies show that Millennials still use this channel extensively and are, in fact, somewhat obsessed with it. Read on to find out how best to engage this desirous generation with your marketing emails…
New Study Finds Millennials Are Actually Obsessed With Email
Millennials are a huge market with significant spending power. Knowing how to effectively engage this generation will ultimately determine the medium term success of most businesses. This article makes reference to Adobe’s latest report – the Adobe Email Consumer Survey, which looks at email trends amongst consumers. It confirms that email is the most effective channel for businesses wanting to engage with millennials, both as consumers and employees. Read on to discover five insights companies can use to better connect with this youthful generation.
- Publisher: Forbes
- Access: Public
- Download: None
Is Email still relevant to Millennials?
Numerous studies have shown that millennials check their inboxes regularly and view email as an effective channel to receive more formal and important communications from companies – this includes information on promotions and new products. Research also shows that they prefer social media channels for less formal, social interactions, as well as for entertainment purposes.This article discusses how to adapt your marketing messages when targeting the millennial generation.
- Publisher: Smart Insights
- Access: Public
- Download: None
How to Maximize Email Messages for Millennials
Millennials are the most engaged marketing audience in America, but according to Forbes, one that no longer responds to traditional promotional tactics. This article states that millennials were named the largest generation in 2016 – superseding baby boomers. Another point mentioned is that millennials tend to gravitate towards brands that show they care about social causes, are transparent, and stand for something. Find out what familiar brands are doing to target millennials.
- Publisher: DEG
- Access: Public
- Download: None
Alison Treadaway
Vice President, Marketing, Striata, a Doxim Company
She joined the Striata in 2002, and served as Managing Director of the African region for 13 years. Prior to this, Alison’s experience in Internet-related solutions included marketing and sales positions at Internet Solutions and Dimension Data.
Alison has 24 years of experience in the ICT sector. She holds a Bachelor of Arts (Languages, WITS) and a Post-graduate Diploma in Business Administration (WITS Business School).
Read more of Alison's blog posts here or connect with her on the following social channels:
