The importance of end-to-end encryption in protecting your information
Security in the physical world involves putting a box, fence or wall around what you are trying to protect. But on email you rely on end-to-end encryption
Here are all my blog posts. Enjoy the read!
How art can power up your automated communications
The real genius is the artistry required to make these messages powerful – a feat that involves imagination and expertise.
6 Lessons about email from ‘How I Met Your Mother’
Applying the lessons about email from one of my all time favourite sitcoms with my work passion – email.
Don't let postal strikes affect your business, consider email delivery instead
Imagine the Internet went on strike. The World Wide Web downed tools and began negotiating for better pay and improved working conditions.
5 Ways to enrich your rewards program and gain customer loyalty
How would you answer this question: Can you buy customer loyalty?
The synergy of Push and Pull communications
In all communications with our clients, we can push information to them via email, and then pull them to the website / portal to enhance the experience.
Email picks up the dropped basket
The average documented online shopping cart abandonment rate is 69%! What can I do to re-market?
Security measures for your eDocument data
I’m taking a step back to the ‘notice board’ and addressing the complex issue of data security. Electronic document delivery and security
What do they do with my data?
Can I trust my suppliers to keep my personal information secure?
Why would you segment your eStatement client base?
Essentially, how do you market to a client base in a way that holds their attention and keeps them loyal to your brand?
All about
Simon Johnston
Key Accounts Strategist at Striata, South Africa Get to know me:
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