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List Manager

Create and segment datasets quickly and easily

Segmentation of recipients enables targeted messaging, which makes for more effective email campaigns. To be nimble, quick to market and master of your own lead times, you need the ability to extract the right group of recipients, quickly and easily.

Striata’s List Manager solution

… gives digital campaign managers control over the creation of datasets, through the ability to select segmentation criteria and extract a recipient list, quickly and easily.

The combination of our Email Builder and List Manager solutions allows communication teams and marketing agencies to build and populate email templates, create segmented recipient lists and distribute campaign messages.

When you implement our List Manager solution, you can expect …

Accessibility

Generate segmented datasets, without the help of a developer. It’s also easily accessible through a frontend, custom-developed to suit your needs

Control

Maintain control over who has access to your data. You can also opt to update the data we hold daily, weekly, monthly or as required

Security

Data is hosted in a highly secure environment

Efficiency

Predefined business rules make segmenting the data simple

Best practice

Integrates with the Striata Platform’s subscribe and unsubscribe management function

How Striata’s List Manager solution works

Specific data structure and format

We create a database to cater for your specific data structure and format

Custom front-end

We develop a custom front-end, according to your specific segmentation rules

Team training on creating recipient lists

We will train your team on how to use the tool to create recipient lists

Indicate the appropriate zone

Using the custom interface, you indicate the appropriate zone for your campaign

Select the segmentation criteria

You select the segmentation criteria for your list and create the dataset

Generate data to use for your campaign

You click on “Generate data” and the resulting dataset will be available to use for your campaign

Complementary resources

Striata List Manager Summary Overview

Tags: Brochures, One Pager, Summary Overview, List Manager, List Builder, Email Builder, Email Marketing, Email Templates, Email List, Email Database,data management, big data,segmentation,personalization,data hygiene,user experience, list management,email distribution

Build and populate email templates, create segmented recipient lists and distribute campaign messages.

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