Create and segment datasets quickly and easily
Segmentation of recipients enables targeted messaging, which makes for more effective email campaigns. To be nimble, quick to market and master of your own lead times, you need the ability to extract the right group of recipients, quickly and easily.
Striata’s List Manager solution
… gives digital campaign managers control over the creation of datasets, through the ability to select segmentation criteria and extract a recipient list, quickly and easily.
The combination of our Email Builder and List Manager solutions allows communication teams and marketing agencies to build and populate email templates, create segmented recipient lists and distribute campaign messages.
When you implement our List Manager solution, you can expect …
Generate segmented datasets, without the help of a developer. It’s also easily accessible through a frontend, custom-developed to suit your needs
Maintain control over who has access to your data. You can also opt to update the data we hold daily, weekly, monthly or as required
Data is hosted in a highly secure environment
Predefined business rules make segmenting the data simple
Integrates with the Striata Platform’s subscribe and unsubscribe management function
How Striata’s List Manager solution works
We create a database to cater for your specific data structure and format
We develop a custom front-end, according to your specific segmentation rules
We will train your team on how to use the tool to create recipient lists
Using the custom interface, you indicate the appropriate zone for your campaign
You select the segmentation criteria for your list and create the dataset
You click on “Generate data” and the resulting dataset will be available to use for your campaign
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