• Subscribe   
  • Subscribe   

Digital Snippets

Short, interesting snippets around published, digital content. Also includes insightful commentary from one of our digital specialists

Customer Journey Mapping - why it’s important for a great CX

Customer Journey Mapping - why it’s important for a great CX

Defining customer journeys is a complex process - to get you started, Brent Haumann provides some key guidelines that will help your Customer Journey Mapping (CJM) workshop stay on track | Published on 17 Jul 2019
GDPR shows its teeth with record fine for British Airways

GDPR shows its teeth with record fine for British Airways

BA data breach & GDPR fine - don’t find your organization in the same boat! Read what James Hall says about the incident and how to avoid similar data breaches | Published on 15 Jul 2019
When last did you review digital communication within your customer journey maps?

When last did you review digital communication within your customer journey maps?

Read how a digital communication assessment can help you to focus on achieving quick fixes within your broader CX enhancement strategy. | Published on 09 Jul 2019
Do you have a data breach notification plan?

Do you have a data breach notification plan?

When it comes to notifying all affected individuals of a data breach, a notification management plan is imperative - read what James Hall says you need to include in this plan | Published on 03 Jul 2019
Email's appeal endures across generations

Email's appeal endures across generations

Ross Sibbald says it’s wrong to say that the younger generation are moving away from email - it remains a favorite channel for B2C communications. Read more | Published on 21 Jun 2019
Insurers - focusing on cutting costs alone, could be damaging your CX

Insurers - focusing on cutting costs alone, could be damaging your CX

Insurers that focus on cost cutting to the detriment of CX could be damaging customer relationships. Read what Elizabeth Stephen says about CX as a key differentiator | Published on 19 Jun 2019
Where does your business fall on the digital maturity framework?

Where does your business fall on the digital maturity framework?

A digital communication maturity model will help identify appropriate steps to further transform your communication strategy - Read more | Published on 18 Jun 2019
Insurers need to use AI to drive CX

Insurers need to use AI to drive CX

Insurers can enhance their customer experience by leveraging the power of artificial intelligence. Discover how you can use AI to improve current processes and enhance CX. | Published on 14 Jun 2019
Does your digital communication need a health check?

Does your digital communication need a health check?

Read how a digital communication audit can help ensure that your digital communications are not fracturing the customer experience | Published on 06 Jun 2019
1-to-1 Messaging - Are we there yet?

1-to-1 Messaging - Are we there yet?

Michael Wright explains what organizations need to do, in order to deliver the ‘next best message’ to their customers and ultimately succeed at digital transformation | Published on 27 May 2019
It’s time to improve consistency in your customer messaging - but where to start?

It’s time to improve consistency in your customer messaging - but where to start?

Elizabeth Stephen gives some great tips on how to improve consistency in your customer messaging - includes snippet from our recent webinar. | Published on 22 May 2019
Most companies are getting customer experience wrong

Most companies are getting customer experience wrong

Many organizations don’t know what CX means & how to get it right. Brent Haumann explains how to make your digital communication a key driver of your CX | Published on 20 May 2019
The types of emails consumers value most, might surprise you...

The types of emails consumers value most, might surprise you...

Elizabeth Stephen explains the value of operational messages and how they can be leveraged to drive customer engagement. | Published on 16 May 2019
Are utilities immune to the changing expectations of today's digital customers?

Are utilities immune to the changing expectations of today's digital customers?

Utilities need a digital transformation strategy that delivers a great CX. Read what Elizabeth Stephen says about driving CX in this sector | Published on 29 Apr 2019
Digital messaging: when hyper-personalization becomes 'creepy'...

Digital messaging: when hyper-personalization becomes 'creepy'...

Short, interesting snippets around published, digital content. Also includes insightful commentary from one of our digital specialists | Published on 24 Apr 2019
Data privacy and hyper-personalization - can we have both?

Data privacy and hyper-personalization - can we have both?

Ross Sibbald says you can achieve hyper-personalization within a data privacy framework. Read further to learn how | Published on 23 Apr 2019