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Digital Snippets

Short, interesting snippets around published, digital content. Also includes insightful commentary from one of our digital specialists

1-to-1 Messaging - Are we there yet?

1-to-1 Messaging - Are we there yet?

Michael Wright explains what organizations need to do, in order to deliver the ‘next best message’ to their customers and ultimately succeed at digital transformation | Published on 27 May 2019
It’s time to improve consistency in your customer messaging - but where to start?

It’s time to improve consistency in your customer messaging - but where to start?

Elizabeth Stephen gives some great tips on how to improve consistency in your customer messaging - includes snippet from our recent webinar. | Published on 22 May 2019
Most companies are getting customer experience wrong

Most companies are getting customer experience wrong

Many organizations don’t know what CX means & how to get it right. Brent Haumann explains how to make your digital communication a key driver of your CX | Published on 20 May 2019
The types of emails consumers value most, might surprise you...

The types of emails consumers value most, might surprise you...

Elizabeth Stephen explains the value of operational messages and how they can be leveraged to drive customer engagement. | Published on 16 May 2019
Are utilities immune to the changing expectations of today's digital customers?

Are utilities immune to the changing expectations of today's digital customers?

Utilities need a digital transformation strategy that delivers a great CX. Read what Elizabeth Stephen says about driving CX in this sector | Published on 29 Apr 2019
Digital messaging: when hyper-personalization becomes 'creepy'...

Digital messaging: when hyper-personalization becomes 'creepy'...

Short, interesting snippets around published, digital content. Also includes insightful commentary from one of our digital specialists | Published on 24 Apr 2019
Data privacy and hyper-personalization - can we have both?

Data privacy and hyper-personalization - can we have both?

Ross Sibbald says you can achieve hyper-personalization within a data privacy framework. Read further to learn how | Published on 23 Apr 2019