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Mia Papanicolaou

Here are all my blog posts. Enjoy the read!

Is your customer breaking-up with you

Use the same tactics in email marketing as you would if you were to start a conversation with someone you don’t know by starting with a welcome email

It's an integrated messaging world

Email subscribers want to receive exclusive deals based on their interests. What are they getting in that email newsletter that they can’t get anywhere else?

It's all about the data!

Data is at the core of every one of the issues highlighted and getting relevant data is easier said than done.