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Ross Sibbald

Here are all my blog posts. Enjoy the read!

Use email to deliver a great customer experience

Communication is a key factor in managing customer experience. Use regular email communications to enhance customer experience and drive loyalty during your customers’ journey with your business.

Email Marketing 2018 - Key trends

What does 2018 hold for email marketing? Read this blog post to discover which digital trends and predictions will immediately impact your marketing efforts as well as results.

"The Power of Email in Loyalty"

A loyalty program cannot perform its function without consistent and regular communication. An ideal channel for this is email, due to its ubiquity and ability to provide a personalized customer experience.

5 Email rules you CAN break

My approach is: break the rules! See what works best for your subscriber base at this exact point in time