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Ross Sibbald

Here are all my blog posts. Enjoy the read!

Long Live Email!

Long Live Email!

Email is not dying, it lives on and innovation powers its future! Ross Sibbald discusses why email is alive and still very relevant in today’s digital world. Read on to find out more.

Use email to deliver a great customer experience

Use email to deliver a great customer experience

Communication is a key factor in managing customer experience. Use regular email communications to enhance customer experience and drive loyalty during your customers’ journey with your business.

Email Marketing 2018 - Key trends

Email Marketing 2018 - Key trends

What does 2018 hold for email marketing? Read this blog post to discover which digital trends and predictions will immediately impact your marketing efforts as well as results.

"The Power of Email in Loyalty"

A loyalty program cannot perform its function without consistent and regular communication. An ideal channel for this is email, due to its ubiquity and ability to provide a personalized customer experience.

5 Email rules you CAN break

5 Email rules you CAN break

My approach is: break the rules! See what works best for your subscriber base at this exact point in time