Linda Misauer - Head of Global Solutions
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Born Digital

Everything around us seems to becoming ‘smart’ or ‘connected’ with more and more objects being embedded with electronics, software, sensors, actuators and network connectivity, enabling them to collect and exchange data – known as the Internet Of Things. Internet of...

The future of user authentication

Authenticating a user is required in many situations involving access to digital information, from logging into a device to performing financial transactions, viewing electronic documents or even when shopping on their favorite website. Passwords have been an issue...

Complexity of email blog series – Part 5: Sending emails

Finally we have reached the last part of the process – sending the emails! Wonderful, at least there is one easy step. Not quite … This is probably one of the most involved steps – all the elements involved in the email campaign coming together, namely: Send...

Blog series: Complexity of email – Part 4: Email Security

Sending confidential electronic documents may sound as easy as attaching a password protected PDF to an email and pressing send or using your eMarketing platform to send them… There are however more stringent processes, including system security requirements...

Blog series: Complexity of email – Part 2: Data Management

Data management is not as simple as exporting your customer list into an Excel spreadsheet and then uploading it for your email send. It requires the following pre and post send processes to ensure you have the best data possible. Data Collection and email collection...

Blog series: Complexity of email

Yes, email is complex! Our most experienced staff still have “a fear of pressing play” on an email campaign and we even celebrate when new employees click the play button for the first time. They hover over the button and then quickly re-test before sending. This is...

Close your multichannel gap with email

This is what your market looks like: Some customers like paper, while others prefer online self-serve. Leaving you with a large opportunity gap in between. To achieve a successful multichannel communications strategy and drive paper-turn-off, you should give customers...

Inspiration from the Striata Technical Conference

Proceedings for the Striata Technical Conference kicked off on 11 May 2015, in Rosebank/Johannesburg, South Africa. Developers from across the Globe flew in to be part of this exciting annual event. Sessions were aimed to inspire, educate and focus on producing great...

eDocument security – checklist for your service provider

Sending electronic documents may sound as easy as attaching a password protected PDF to an email & pressing send or using your eMarketing platform to attach sensitive documents… There are however more stringent processes, including system security...

Striata supports safer email – in a secure, encrypted attachment

If you mail a letter you trust that only the intended recipient will read it  but there may be prying eyes along they way that could also access the letter. That is why we send important messages in sealed envelopes rather than on the back of postcards. Sending and...

Digging deeper into email…

Email is pretty simple right? Well it can get a little confusing when you start digging a little deeper and configuring your deliverability and authentication settings. Let me explain the composition of an email and which parts are used for sender authentication:...

Gmail launches another innovation into the list management space

Gmail has launched an Auto-Unsubscribe feature which places an unsubscribe link next to the ‘from’ address of commercial mailers in the Promotions folder. Here’s what we know so far: Some mailers will present in your Promotions tab with an unsubscribe link next to the...

Drive traffic to your mobile apps in 3 easy steps

There is a magic highway that drives traffic to your mobile app. It’s called a Deep Link! That sounds all very “So What” or “1980’s” until we start thinking about this in a mobile context… A URL linking to an app instead of a website Deep Links within your...

Lost your identity by changing your emails?

We have been busy testing some new internal systems over the past month and I realized how a small change can have a profound effect. I see myself as a pretty tech savvy person, but when something as simple as the background color of an application changed, it just...

Email: 8 Rules of engagement

So you’ve been through all the deliverability tutorials and you have implemented all the recommended best practises. The emails should land in the Inbox and your job is done! Not so fast… It is just as important to ensure that customers are reading and engaging...