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Reading Room

The Reading Room is a short round up of interesting articles and blog posts about anything and everything to do with digital communication & customer experience.

Customer engagement and loyalty

Customer engagement and loyalty

Read further to understand why customer loyalty is not achieved by driving repeat purchases, but instead, by creating a great, personalized, customer experience. | Published on 15 Nov 2018
Customer Communications
Digital drives customer loyalty

Digital drives customer loyalty

Retaining customers is not easy for businesses in the digital age. Discover how they are turning to digital to help them achieve customer loyalty. | Published on 07 Nov 2018
Customer Communications
Customer experience and cyber security

Customer experience and cyber security

Read why it is vital that organizations ensure their customer experience goals align with their cyber security initiatives. | Published on 02 Nov 2018
Customer Communications
Exploring email security

Exploring email security

Discover more about email security and the importance thereof - especially in the email marketing space | Published on 24 Oct 2018
Email Marketing: Some challenges to kick before 2019

Email Marketing: Some challenges to kick before 2019

Read on to discover more about some of the challenges email marketers are currently facing, along with tips on how to overcome them | Published on 15 Oct 2018
The pursuit of paperless in insurance

The pursuit of paperless in insurance

Read on to learn how insurers can reduce paper with paperless document management & why the PDF document is a great start to digital transformation. | Published on 28 Sep 2018
Why insurers need to transform digitally

Why insurers need to transform digitally

The rise of the digital era for insurers, what is driving digital transformation in insurance & creating value through digital transformation | Published on 19 Sep 2018
How digital is transforming the customer experience in Insurance

How digital is transforming the customer experience in Insurance

Digital and current consumer expectations in this era, are driving change in the insurance industry. Read on to learn more | Published on 11 Sep 2018
Understanding the technologies driving the future of customer communication

Understanding the technologies driving the future of customer communication

Read on for trends in customer communications - 2018, the evolution of Bots and get a checklist to help you design your conversational chatbot | Published on 03 Sep 2018
How technology is changing customer service

How technology is changing customer service

Today’s customers expect to communicate with a business whenever and however they choose. Read on to discover how technology has, and will continue to, impact and amplify customer services. | Published on 20 Aug 2018
Customer Communications
Digital disruption in telecommunications

Digital disruption in telecommunications

Where is the telecom sector on digital transformation? Read on to discover where telecommunications sits in the digital maturity scale relative to other industries, and what operators see as key priorities going forward. | Published on 15 Aug 2018
Customer Communications
The state of digital security - Data breaches 2018

The state of digital security - Data breaches 2018

Read on to learn more about the cost of a data breach globally, the lessons learned from some recent breaches & why complacency is not an option. | Published on 08 Aug 2018
Customer Communications
The value of data-driven marketing

The value of data-driven marketing

Read on to learn more about data driven marketing: the benefits, challenges, trends and some great statistics (even an infographic) | Published on 01 Aug 2018
Email Marketing 2018 - 6 months in and going strong

Email Marketing 2018 - 6 months in and going strong

You can still make your 2018 email campaigns great. Read on for some great 2018 email marketing insights, statistics and strategies. | Published on 26 Jul 2018
Customer Communications
What is the key to successful paperless adoption?

What is the key to successful paperless adoption?

Have you considered the customer experience? Read on to learn how to make the switch to successful digital customer communications and paperless adoption | Published on 18 Jul 2018
customer communications, email marketing
Digital Transformation - getting it right

Digital Transformation - getting it right

Discover which companies are succeeding in mastering digital transformation, the 7 habits of highly effective digital transformations & why customer experience is key in this transformation | Published on 12 Jul 2018
Customer Communications
Why digital transformation should be a priority for your business

Why digital transformation should be a priority for your business

Discover which industries are already making digital a priority & why your business needs to transform digitally. Also some great stats regarding customer communications ... | Published on 04 Jul 2018
Customer Communications
Digital transformation - Why is it so hard?

Digital transformation - Why is it so hard?

Discover why organizations are finding it hard to digitally transform & which key concepts are driving successful digital transformation | Published on 27 Jun 2018
Great email marketing tactics and statistics

Great email marketing tactics and statistics

Discover effective welcome and onboarding tactics; the role of multichannel communications in successful customer engagement & some great statistics | Published on 19 Jun 2018
Digital innovation and security

Digital innovation and security

Read how industry leaders are struggling to find a balance between digital innovation and security, technology and security trends and why privacy & security matters in the digital space. | Published on 15 Jun 2018
Customer communications, Email marketing
Make the customer experience a great one

Make the customer experience a great one

Some great ideas on how to improve the overall customer experience, enhance customer communications & mistakes to avoid on delivering an awesome customer experience | Published on 07 Jun 2018
Customer Communications
The digitally engaged insurer

The digitally engaged insurer

Insurers are starting to embrace digital technology to enhance customer communications, boost engagement, drive loyalty & increase profits. Read more here ... | Published on 31 May 2018
Customer Communications
The Digital CX

The Digital CX

Read on to learn more about digital customer experience (DCX), the evolution of the customer experience stack and how to create and improve a great omni-channel customer experience | Published on 22 May 2018
Kick off your CX strategy with customer journey mapping

Kick off your CX strategy with customer journey mapping

Read on for some guidelines to effective customer journey mapping & learn how you can leverage the power of customer thinking to make your organization more customer centric focused | Published on 15 May 2018
Customer Communications
CX and Marketing

CX and Marketing

Read how marketing and customer service are integrating to achieve improved customer experiences as well as how companies are maximizing customer engagement with customer data & CX trends. | Published on 09 May 2018
Customer Communications, Email Marketing
Digital transformation for utilities: what does the consumer want?

Digital transformation for utilities: what does the consumer want?

Utilities: The opportunities & challenges the ‘new energy’ consumer brings to this sector, how AI is enabling business process and service enhancements & how digital can bridge the communication gap | Published on 26 Apr 2018
Focus on the digital utility

Focus on the digital utility

Read on to discover how the utility industry can achieve digital success, win over a new generation of utility customers and for access to great resources and infographics | Published on 20 Apr 2018
What email marketers should be thinking about this year

What email marketers should be thinking about this year

Read on to learn about the latest trends, technologies and innovative techniques to enhance your current email marketing and communication efforts. | Published on 17 Apr 2018
Customer Communications, Email Marketing
Digital transformation - Why some companies fail ...

Digital transformation - Why some companies fail ...

Read why companies are failing in their digital transformation strategies, so your business doesn't make the same mistakes. Some great digital transformation success examples included as well. | Published on 04 Apr 2018
Customer Communications
GDPR - Which checklist are you using to benchmark your preparations?

GDPR - Which checklist are you using to benchmark your preparations?

Is your business almost ready for GDPR? Alison Treadaway has found some great GDPR checklists to help determine whether or not you are on track - check them out in this week’s Reading Room | Published on 28 Mar 2018
Customer Communications
GDPR - global impact and changes

GDPR - global impact and changes

Read on to discover how the EU General Data Protection Regulation (GDPR) stacks up against other data privacy laws and just how prepared companies really are. | Published on 20 Mar 2018
Customer Communications
A focus on Customer Experience (CX)

A focus on Customer Experience (CX)

Discover the state of the current (CX) landscape, how to ensure the success of a customer experience program, as well as the trends in the customer experience space. | Published on 08 Mar 2018
Customer Communications
Cyber security: Cyber risks (IoT) and defense against threats (AI and Machine learning)

Cyber security: Cyber risks (IoT) and defense against threats (AI and Machine learning)

Learn more about the cyber risks in IoT and how AI & machine learning are assisting businesses to automate cyber security processes in order to detect and respond to these threats. | Published on 28 Feb 2018
Spotlight on cyber security

Spotlight on cyber security

Read on for further insight into cyber security trends, cost of a potential breach, as well as details of recent scam email attacks. | Published on 22 Feb 2018
Customer Communications
How technology is shaping email and the marketing landscape

How technology is shaping email and the marketing landscape

The key to success for any marketer these days is to keep an ear to the ground at all times for new developments in technology that could enhance their digital marketing efforts. See how email technology and the digital landscape is evolving and growing....
Customer Communications, Email Marketing
The mortgage industry needs to catch up ... digitally

The mortgage industry needs to catch up ... digitally

Enter our Reading Room to discover more about the industry current challenges, market expectations & digital opportunities in the mortgage industry. | Published on 06 Feb 2018
Customer Communications
Add the X-factor to your emails in 2018

Add the X-factor to your emails in 2018

Read on to discover ways to add the X-factor to your 2018 emails, in order to drive engagement in unique and innovative way | Published on 01 Feb 2018
Email Marketing
How mortgage providers can transform the customer experience

How mortgage providers can transform the customer experience

Read on how the mortgage industry needs to shift its focus to customer satisfaction and are looking to digital solutions to enhance the customer experience. | Published on 23 Jan 2018
Customer Communications
Email marketing predictions for 2018

Email marketing predictions for 2018

Email marketing is evolving every year and it remains a valuable tool for marketers. Read on for trends set to shape this dynamic marketing field in 2018. | Published on 07 Dec 2017
Email Marketing
Customer experience predictions for 2018

Customer experience predictions for 2018

Today, improving the customer experience should be top priority for any organization - read on to discover what we can expect in 2018 | Published on 23 Nov 2017
Customer Communications,Email Marketing
IoT - what about security?

IoT - what about security?

Read on to discover more about the security challenges facing IoT, and how to prevent them - whether you are a consumer, business or product manager | Published on 13 Nov 2017
Customer Communications,Email Marketing
How to prepare your business for the GDPR

How to prepare your business for the GDPR

A curation of content relating to the GDPR. Read on to learn how it will impact organizations globally and how your business can prepare for it. | Published on 02 Nov 2017
Customer Communications,Email Marketing
Data breaches 2017

Data breaches 2017

A look back at the data breaches that have occurred this year, as well as the resultant implications and risks. Are you well-covered and secure? | Published on 27 Oct 2017
Customer Communications,Email Marketing
Millennials still love email!

Millennials still love email!

Studies show that Millennials use email quite extensively. Find out more & for get some great tips on how to engage this generation with marketing emails | Published on 19 Oct 2017
Customer Communications,Email Marketing
Analyzing data analytics

Analyzing data analytics

Data driven analytics and insights help organizations better understand their customers & grow their business. Read on for some great info on data analytics | Published on 12 Oct 2017
Customer Communications
The value of Big Data in email marketing

The value of Big Data in email marketing

There is no doubt that data plays a key role in either the success or demise of your email campaigns. Hence the value of Big Data in email marketing ... | Published on 06 Oct 2017
Customer Communications,Email Marketing
Has your email marketing data had a health check?

Has your email marketing data had a health check?

Poor quality data or lack of data is a challenge faced by many organizations. Read on for some tips and insight into data hygiene and management … | Published on 21 Sep 2017
Customer Communications,Email Marketing
Let's chat about chatbots

Let's chat about chatbots

Have you heard about chatbots? They are appearing everywhere - Read on to discover which chatbots are being noticed and why you may consider them too. | Published on 13 Sep 2017
Customer Communications,Email Marketing
How digital transformation is shaping organizations internally - including job functions

How digital transformation is shaping organizations internally - including job functions

Read how the digital age is evolving, how digital transformation is shaping organizations and how digital needs of employers are changing. | Published on 06 Sep 2017
Customer Communications,Email Marketing
The impact of AI on the insurance industry

The impact of AI on the insurance industry

Great articles and a report that deals with the influence Artificial Intelligence has on the insurance industry and its customer's experience | Published on 29 Aug 2017
Customer Communications,Email Marketing
Exploring digital transformation in the insurance industry

Exploring digital transformation in the insurance industry

A short round up of articles exploring anything and everything to do with digital transformation in the insurance industry. | Published on 23 Aug 2017
Customer Communications,Email Marketing
The evolution of digital technology and its impact on various industries

The evolution of digital technology and its impact on various industries

How digital technology is disrupting various industries and driving marketing trends in banking, financial services and insurance (BFSI) | Published on 17 Aug 2017
Customer Communications,Email Marketing
Customer experience is today’s hottest business topic

Customer experience is today’s hottest business topic

Welcome to the Reading Room - a short round up of interesting reading about anything and everything to do with digital communication & customer experience. | Published on 10 Aug 2017
Customer Communications,Email Marketing
Exploring the current customer communications landscape

Exploring the current customer communications landscape

Welcome to the Reading Room – a short round up of interesting reading about anything and everything to do with digital customer communications. | Published on 01 Aug 2017
Customer Communications,Email Marketing
Exploring big data

Exploring big data

Here are some interesting articles and downloads that explore trends in Big Data technology and opportunities. | Published on 20 Jul 2017
Customer Communications,Email Marketing
The rise of Artificial Intelligence in finance

The rise of Artificial Intelligence in finance

Read these articles/surveys for some good insight into how Artificial Intelligence is set revolutionize financial organizations | Published on 13 Jul 2017
Customer Communications,Email Marketing
Data privacy and why you need to be proactive

Data privacy and why you need to be proactive

Data privacy: some practical guidelines and opinion pieces for you to review and implement | Published on 07 Jul 2017
Customer Communications,Email Marketing
Digital transformation in banking

Digital transformation in banking

Fintech is the new buzzword - some articles that provide insight into how the banking sector is (or isn’t) embracing digital channels | Published on 05 Jul 2017
Customer Communications,Email Marketing
The online world can be a dangerous place

The online world can be a dangerous place

Recent reports and articles on cyber-crime, security trends and online attacks | Published on 29 Jun 2017
Customer Communications,Email Marketing
Digital transformation - the journey

Digital transformation - the journey

Articles and downloads exploring digital transformation - the challenges & trends | Published on 22 Jun 2017
Customer Communications,Email Marketing
Deliverability – how to ensure optimal inbox placement

Deliverability – how to ensure optimal inbox placement

Articles and some downloads that explore all aspects of deliverability, along with tips on how to get your email campaigns into the inbox | Published on 15 Jun 2017
Customer Communications,Email Marketing
Email marketing trends and benchmarks

Email marketing trends and benchmarks

A round-up of research reports, benchmarks and trends on email marketing | Published on 01 Jun 2017
Customer Communications,Email Marketing