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Analyzing data analytics

Published on 12 Oct 2017

Welcome to the Reading Room – a short round up of interesting reading about anything and everything to do with digital communication.

Due to the complexity of global business today, as well as market volatility and the resultant uncertainty, organizations are starting to rely more on data-driven analytics and insights. Read on for insight into how data analytics can grow a business.

Data Analytics: An Investment In Business Value

Data Analytics: An Investment In Business Value

Not all organizations are ready, nor have a current need for analytics, but, according to this article, they should consider taking the necessary steps, as insights from big data can yield great value for a business. Read on for three examples where predictive analytics have produced a great ROI – “cost savings of 60% and $3.2 million annually and time efficiencies equal to nearly 14 full-time employees” The examples are categorized under the following benefits respectively: transformative business process improvement; predictive power and self-service time savings.

Data Analytics Is No Longer A Nice Option

Data Analytics Is No Longer A Nice Option - It's The Core Of The Enterprise

Thanks to the rapid growth in digital technology, businesses are able to access and analyze more data, which, in turn, is driving demand for better quality data, analytics skills, as well as the implementation of best practices. The main content of this article is a list of key findings from a recent report, “Analytics Accelerates Into the Mainstream,” which analyzes the results of a survey done by Dun & Bradstreet and Forbes Insights on the current state of analytics adoption across the enterprise.

  • Publisher: Forbes
  • Access: Public (article) Registration required for report (link in article)
  • Download: Report only – 5.84MB
Big Data Analytics - What and Why

Big Data Analytics - What it is and why it matters

Traditional business intelligence solutions have proved to be slow and less efficient when analyzing data and gaining insight from it. With the technology available today, businesses can analyze data more effectively and draw insight from it almost instantaneously. Read on to learn more about big data analytics – its evolution and history, the importance thereof, its use in today’s world (whitepapers also available here), how it works and key technologies.

  • Publisher: SAS
  • Access: Public (including whitepapers)
  • Download: None (only whitepapers – if required)


Alison Treadaway

Alison Treadaway

Vice President, Marketing, Striata, a Doxim Company

She joined the Striata in 2002, and served as Managing Director of the African region for 13 years. Prior to this, Alison’s experience in Internet-related solutions included marketing and sales positions at Internet Solutions and Dimension Data.

Alison has 24 years of experience in the ICT sector. She holds a Bachelor of Arts (Languages, WITS) and a Post-graduate Diploma in Business Administration (WITS Business School).

Read more of Alison's blog posts here or connect with her on the following social channels: