The value of data insight and analytics
As data and integration specialists, our job is to gather the information you need to improve performance of your digital marketing campaigns, enabling you to reach your business goals.
Our communications are designed to promote interaction and we use every available channel to bring information such as leads, ‘call me’ actions and responses back to where it is most valuable.
We send the information both in the format required by your systems and in what is needed for your management reports.
Get the information you need to understand your customer’s behavior and improve engagement on your digital customer communications:
Do it yourself
You can choose to monitor your campaign in real-time, directly from our platform or schedule recurring reports to be delivered to you by email. Native reports from the platform track message delivery, open rate, click tracking and device usage.
Let us do it for you
We can interpret the information provided by the platform and combine it with conversion data to help you improve engagement levels.
Complementary resources:
Email Marketing: Data Quality Insight
Bad-quality data is obscuring performance and inflating campaign costs. Whether you are just embarking on an email strategy, or in full swing, but not sure whether you’re achieving your objectives – the first step is to understand your own database.
There is no point sending communications if you have no idea if anyone is receiving or engaging and you cannot show (with hard evidence) that the business is benefiting.
The power of data-driven insights and the impact on email communications
Data will be the single most powerful tool for marketers in the future. To really connect with your customers, you need to make the most of the insights and analytics that data makes possible.
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