Consumer expectations and digital technologies are driving change in the insurance industry. The future looks bright for insurers who embrace this change, as they have the potential to increase market share and ultimately profits. Read on to discover how digital is changing the customer experience for policyholders; the three pillars that make up the digital insurer and four ways customer technology can disrupt the insurance sector…
Digitalization and the changing insurance customer experience
It’s no secret that consumers nowadays turn to the internet to research products and services way before making a purchase. 87% of customers trust online reviews to help them choose a business or service (Thomson Reuters) They also interact with service providers via many different channels and expect a seamless experience throughout. It is critical that insurers respond to these consumer demands to achieve the best possible customer retention, business growth and ultimately profit. While clearly a vital component to success, it seems that not many insurers know how to put “customer centricity” into practice. Read on to learn how insurers can maximize the potential of the digital and social age.
- Publisher: IBM
- Access: Public
- Download: None
The Digital Insurer: Omni-channel experiences, customer insight, and the modern workplace
Not only do today’s digital consumers gather information about products and services online, they can also communicate instantly across a range of channels and devices. They expect service providers to provide them with the same digital experiences, which is why today’s ‘digital insurer’ can no longer operate in ‘disparate information’ silos. Insurers have to find innovative ways to streamline processes between agents, brokers, underwriters and claims adjusters – where the customer comes first and customer experience is key. Read on to discover more about the three pillars that make up the digital insurer, namely: omni-channel experiences, customer insight and digital work styles.
- Publisher: Microsoft
- Access: Public
- Download: None
4 Ways To Disrupt Insurance With Customer Technology
Traditional insurance processes have always been laborious – from the underwriting, through all that paperwork, to the payment of claims. The inability to customize insurance products to deliver an enhanced customer experience makes customer retention and acquisition a challenge in this digital era. There is no doubt that the insurance industry is ripe for disruption – the article states that “only 15% of customers say they are satisfied with their insurer’s digital experience.” Read on to learn about the four touchpoints that, with the help of technology, will ultimately build and maintain long term relationships between insurers and customers.
- Publisher: Forbes
- Access: Public
- Download: None
Alison Treadaway
Vice President, Marketing, Striata, a Doxim Company
She joined the Striata in 2002, and served as Managing Director of the African region for 13 years. Prior to this, Alison’s experience in Internet-related solutions included marketing and sales positions at Internet Solutions and Dimension Data.
Alison has 24 years of experience in the ICT sector. She holds a Bachelor of Arts (Languages, WITS) and a Post-graduate Diploma in Business Administration (WITS Business School).
Read more of Alison's blog posts here or connect with her on the following social channels:
