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How digital transformation is shaping organizations internally - including job functions

Welcome to the Reading Room – a short round up of interesting reading about anything and everything to do with digital communication.

It is evident that work in the digital age is evolving. Some traditional business practices are already falling away and the demand for agility is increasing as organizations prepare to embrace a more flexible workforce. In addition, workers themselves will have to acquire new skills to adequately service the digital needs of their employers.

Digital Pulse

Digital Pulse: 2017 Outlook & Perspectives from the Market

This annual survey, by Russell Reynolds, provides a better understanding of how digital is shaping the talent and leadership needs within organizations. It addresses digital strategy, organizational structure, as well as barriers to success. The results are aimed at helping organizations adequately prepare for the impact of digital on their business. This year, the survey has been augmented by including only digitally savvy respondents; adding expert perspectives and industry specific findings. The summary is a good read and the report is freely available for download.

C-suite

Stop assuming your C-suite understands digital transformation

Only 8% of executives possess the characteristics of transformational leaders – based on a study by Harthill. In this article, John Ryan, CMO of Crossfuze, addresses the digital challenges faced by a company’s C-suite team and stresses the importance of being able to identify their limitations. Ryan also identifies the six key characteristics of the C-suite executives that make them transformational leaders, as once known, organizations will be in a better position to drive their digital transformation initiatives.

  • Publisher: Huffpost
  • Access: Public
  • Download: None
Rethinking work

Rethinking work in the digital age

Work as we know it will soon become something of the past as the digital age introduces automation and digitization, in turn demanding greater flexibility, agility and new skill sets. This article highlights seven traditional workplace practices that are set to evolve in this new era, as well as the trends reshaping them – all of which are split into the following three categories: the nature of occupations; the supply of labor; and the demand for it.  Some great food for thought!

Alison Treadaway

Alison Treadaway

Chief Marketing Officer (CMO)

Alison Treadaway is the ​Chief Marketing Officer (CMO) at Striata. She joined Striata in 2002 and served as managing director of the African region for 13 years. Prior to this, her experience in Internet-related solutions included marketing and sales positions at Internet Solutions and Dimension Data. Her professional certifications and licenses include a Bachelor of Arts (English, German, WITS) and a Post-graduate Diploma in Business Administration (WITS Business School).

Read more of Alison's blog posts here or connect with her on the following social channels: