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Make the customer experience a great one

Yes, it’s great if your business knows how to deliver an awesome customer experience… but not many do unfortunately and so, frustrated customers move on in search of a better one. Read on to discover how to avoid this by knowing what mistakes to avoid, enhancing your customer and employee communications and some great ideas on how to improve the overall customer experience.

4 Ideas for creating an exceptional customer service experience (and 3 mistakes to avoid)

The author of this blog post discusses what makes up a good customer experience and how it is basically defined based on the specific interaction, channel of communication used and ultimately, the outcome. He stresses that customers should be treated as individuals and not just a transaction and know that they are respected and valued. Read on to discover how to create an exceptional customer experience, as well as a few common mistakes to avoid.

  • Publisher: Hubspot
  • Access: Public
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Improving customer and employee communications

This blog post explores the value of communication within the organization, as well as externally – with customers. It notes that communication plays a vital role in not only attracting, but also retaining customers and within a business, it enables knowledge share, builds confidence and leads to greater productivity. The post explores the most common types of customer and employee communications, as well as ways to improve on them.

  • Publisher: itas
  • Access: Public
  • Download: None

Easy things you can do to improve customer experience

The author of this blog post has drawn her inspiration from her own customer experiences. She gives examples of the various touch points customers have throughout their lifecycle with a brand and then focuses on the things often done wrong in sales and customer service – nicely explained in four points, where a situation/example is given for each, followed by the relevant advice. A great, easy read.

  • Publisher: LiveChat
  • Access: Public
  • Download: None
Alison Treadaway

Alison Treadaway

Chief Marketing Officer (CMO)

Alison Treadaway is the ​Chief Marketing Officer (CMO) at Striata. She joined Striata in 2002 and served as managing director of the African region for 13 years. Prior to this, her experience in Internet-related solutions included marketing and sales positions at Internet Solutions and Dimension Data. Her professional certifications and licenses include a Bachelor of Arts (English, German, WITS) and a Post-graduate Diploma in Business Administration (WITS Business School).

Read more of Alison's blog posts here or connect with her on the following social channels: