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Email Marketing: Some challenges to kick before 2019

Published on 15 Oct 2018

Now is probably a good time to reflect back on the challenges we encountered this year and plan how to overcome them, so we can be on top of our game in 2019! From an email marketing perspective, as with every other marketing channel, there are always challenges – some old, some new – nonetheless it’s good to identify and learn how to tackle them. Read on to discover more about some of the challenges email marketers are currently facing, along with tips on how to successfully overcome them.

6 Email marketing challenges and how to overcome them

Email is still a very effective channel for marketers. Get email marketing right and your reward will be a significant ROI. But it is easier said than done – as with other marketing channels, email marketing does have its fair share of challenges. Fortunately, each challenge has an attainable solution. Read on for solutions to the following 6 email marketing challenges: earning new subscribers; increasing open rates; improving deliverability; retaining subscribers; low click-through rates and achieving a measurable ROI.

The biggest email marketing challenges of 2018

A look back at what were expected to be the biggest email marketing challenges of 2018 (published in January), based on a poll by Litmus. It turns out that poor coordination between  email programs and other marketing plans was the biggest obstacle identified by marketers polled – a chart is included, which displays seven more challenges, that are actually not too far behind this one. In this article, you will read more about all eight of these challenges, identified in the poll, along with suggestions on how to overcome each one. Also interesting to note that most of these challenges do overlap, increasing their complexity – discover more about this further on in the text, where there is also an opportunity to download the free executive summary: How to overcome the biggest email marketing challenges of 2018.

  • Publisher: Litmus
  • Access: Public
  • Download: Executive summary (available upon completion of short form)

Email marketing data pain points and how to overcome them

It is no secret in the world of email marketing, that data is a very valuable asset. It assists with re engagement of disengaged customers, enables customers to be targeted with personalized offers and gets them to complete their online purchases by returning to their abandoned carts – just a few of the many ways it helps marketers leverage their email programs. But collecting data is not easy. This post explores the various ‘pain points’ associated with data collection and storage. Be sure to read further If you are seeking answers to the following questions: What kind of data should you collect? How can you collect this data? Where should your data be stored?

  • Publisher: InboxArmy
  • Access: Public
  • Download: None
Alison Treadaway

Alison Treadaway

Vice President, Marketing, Striata, a Doxim Company

She joined the Striata in 2002, and served as Managing Director of the African region for 13 years. Prior to this, Alison’s experience in Internet-related solutions included marketing and sales positions at Internet Solutions and Dimension Data.

Alison has 24 years of experience in the ICT sector. She holds a Bachelor of Arts (Languages, WITS) and a Post-graduate Diploma in Business Administration (WITS Business School).

Read more of Alison's blog posts here or connect with her on the following social channels: