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Add the X-factor to your emails in 2018

Welcome to the Reading Room – a short round up of interesting reading about anything and everything to do with digital communication.

Email marketers are constantly evaluating trends and technologies that will lend email communications that additional ‘something’ to grab attention. Bearing in mind that customers’ needs and expectations are evolving in line with the dynamic email marketing landscape, there is no time to bask in one’s past successes.

Read on to discover ways to add the X-factor to your 2018 emails, in order to drive engagement in unique and innovative ways…

Tease marketing

Tease marketing – all about creating an appealing message

An interesting blog post that explores new engagement methods for email marketing – namely the ‘tease factor’ and ‘recipient intensity’. The author gives a succinct explanation for both, along with a matrix displaying the various outcomes when combining ‘recipient intensity’ with the personal perception of quality and seductiveness (tease factor!) The resulting 4 quadrants are worth including in email marketing strategy discussions.

Innovation in email

Innovation in email - e-Book

This e-book looks into how certain brands are using machine learning and kinetic email to enhance their email marketing efforts and drive better engagement – with a specific focus on “moments that matter”, otherwise referred to as micro-moments. It also includes great examples of these innovative emails.

  • Publisher: Epsilon
  • Access: Registration required
  • File size: PDF (1,0005 KB)
Drive relevancy

Drive relevancy with the unexpected – Cheat sheet

It’s becoming more and more evident that relevance and value are key to achieving successful engagement with today’s digital savvy consumers. While technology enables brands to communicate with customers more easily and regularly, it is increasingly harder for brands to ‘stand out’ and get noticed, as the online marketplace presents customers with so much choice. So how do you ensure your email messages don’t get swiped into the bin? Read this cheat sheet to discover 5 ways to engage subscribers – achieving a balance between relevance and randomness.

  • Publisher: dotmailer
  • Access: Registration required
  • File size: 624 KB
Alison Treadaway

Alison Treadaway

Chief Marketing Officer (CMO)

Alison Treadaway is the ​Chief Marketing Officer (CMO) at Striata. She joined Striata in 2002 and served as managing director of the African region for 13 years. Prior to this, her experience in Internet-related solutions included marketing and sales positions at Internet Solutions and Dimension Data. Her professional certifications and licenses include a Bachelor of Arts (English, German, WITS) and a Post-graduate Diploma in Business Administration (WITS Business School).

Read more of Alison's blog posts here or connect with her on the following social channels: