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Email marketing trends and benchmarks

Published on 01 Jun 2017

Welcome to the Reading Room – a short round up of interesting reading about anything and everything to do with digital communication.

I found some fantastic reports published by our partners / competitors on digital trends around email marketing. Worth downloading – Enjoy the insightful read!

Email Marketing

Email Marketing Benchmarks – Relevancy, Frequency, Deliverability and Mobility

A report on the current state of email and how email marketing is being integrated into the broader digital communication strategy. Insightful performance metrics to help you understand how to respond to trends such as the ever increasing mobile usage and how deliverability and frequency impact results.

Email Marketing

Adobe Digital Trends Report 2017

This report provides insight into digital marketing priorities: respondents rated customer service, design, customer-centric culture and personalization to reveal which is receiving the most attention. Customer experience is top of the list, but interestingly, data – the cornerstone of providing a consistent customer experience – is not tracking with the same level of priority.


  • Publisher: Adobe and eConsultancy
  • Access: registration required on Adobe website (you can opt out of marketing)
  • File size: 2.22mb
Email Marketing

2017 Email Marketing Industry Census

An online survey of 1200 respondents, this report provides a view of the future of email and how personalization, automation and device optimization will impact performance. It includes insight into new or changing email practices, where email sits in the resource hierarchy and how effective it is in comparison to other marketing channels.


  • Publisher: Adestra and eConsultancy
  • Access: registration required on eMarketer website (you can opt out of marketing)
  • File size: 3mb
Alison Treadaway

Alison Treadaway

Vice President, Marketing, Striata, a Doxim Company

She joined the Striata in 2002, and served as Managing Director of the African region for 13 years. Prior to this, Alison’s experience in Internet-related solutions included marketing and sales positions at Internet Solutions and Dimension Data.

Alison has 24 years of experience in the ICT sector. She holds a Bachelor of Arts (Languages, WITS) and a Post-graduate Diploma in Business Administration (WITS Business School).

Read more of Alison's blog posts here or connect with her on the following social channels: