Email marketing trends and benchmarks
Welcome to the Reading Room – a short round up of interesting reading about anything and everything to do with digital communication.
I found some fantastic reports published by our partners / competitors on digital trends around email marketing. Worth downloading – Enjoy the insightful read!
A report on the current state of email and how email marketing is being integrated into the broader digital communication strategy. Insightful performance metrics to help you understand how to respond to trends such as the ever increasing mobile usage and how deliverability and frequency impact results.
This report provides insight into digital marketing priorities: respondents rated customer service, design, customer-centric culture and personalization to reveal which is receiving the most attention. Customer experience is top of the list, but interestingly, data – the cornerstone of providing a consistent customer experience – is not tracking with the same level of priority.
An online survey of 1200 respondents, this report provides a view of the future of email and how personalization, automation and device optimization will impact performance. It includes insight into new or changing email practices, where email sits in the resource hierarchy and how effective it is in comparison to other marketing channels.