Email marketing predictions for 2018Published on 07 Dec 2017
Welcome to the Reading Room – a short round up of interesting reading about anything and everything to do with digital communication.
Email marketing is evolving every year and it continues to be a valuable tool for marketers. Research from SmartDataCollective, found that 95% of industry professionals incorporate email in their marketing efforts. Read on to discover what trends are set to shape this dynamic field in the year ahead.
Jordie van Rijn, from Email Monday, has once again put together a great email marketing trend overview (7th annual edition), that not only focuses on the current environment, but also the future of email marketing looking 5 years into the future. It also includes some interesting predictions from industry experts.
Publisher: Email Monday
Amongst the predictions for email marketing in 2018, this article says email marketers will focus more on data for insights and personalization as well as take advantage of micro-moments to enhance customer engagement. Another prediction is the rise of more smart or ‘intelligent’ content – which leverages off technology, such as artificial intelligence and machine learning.
Publisher: Business 2 Community
Both a nice reminder of the resilience of email and a few great stats that show why email is still a powerful marketing channel. For example: “The rate at which emails prompt purchases is not only estimated to be at least three times that of social media, but the average order value is also 17% higher.” Read on to discover what changes took place in email marketing this year and for some tips on how to plan your 2018 strategy, in line with the latest trends.