• Subscribe   
  • Subscribe   

Digital transformation - the journey

Welcome to the Reading Room – a short round up of interesting reading about anything and everything to do with digital communication. I found some great content on digital transformation to share with you this week…

Email Marketing

Overcoming the digital commitment gap

An interesting report that explores the paperless billing challenge. Citing research from various sources, namely Infotrends, Javelin and the Billentis report, it suggests the industry will never go completely paperless, but the rewards are there for companies that do. Closing the ‘digital commitment gap’ could mean an industry-wide savings of $2.2 billion over the next five years.

  • Publisher: Echoworks
  • Access: Public and download (registration required)
  • File size: 1.19mb
Email Marketing

How shifting communication trends are impacting digital transformation

This article explores how digital transformation is changing communication throughout the business enterprise — both internally through “unified communication” (UC) to employees, and externally to customers and clients. The customer experience has become the driving force behind digital transformation.

  • Publisher: Forbes
  • Access: Public
Email Marketing

7 Crucial Digital Transformation Trends For 2017

While many organizations have embraced digital transformation, others are still struggling to remodel themselves. This article provides an awesome infographic, highlighting the top seven digital transformation trends to help organizations enable successful digital transformation.

Alison Treadaway

Alison Treadaway

Chief Marketing Officer (CMO)

Alison Treadaway is the ​Chief Marketing Officer (CMO) at Striata. She joined Striata in 2002 and served as managing director of the African region for 13 years. Prior to this, her experience in Internet-related solutions included marketing and sales positions at Internet Solutions and Dimension Data. Her professional certifications and licenses include a Bachelor of Arts (English, German, WITS) and a Post-graduate Diploma in Business Administration (WITS Business School).

Read more of Alison's blog posts here or connect with her on the following social channels: