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Exploring the current customer communications landscape

Welcome to the Reading Room – a short round up of interesting reading about anything and everything to do with digital communication.

As our digital world constantly evolves, it is not surprising that the customer communications landscape is also changing at a rapid pace. Certain trends will significantly impact organizations – requiring a change in strategy and execution. Read on for interesting content that explores the current customer communications landscape, the trends and challenges.

Email Marketing

Top Trends in Customer Communications for 2017

This article highlights the top trends in customer communications for 2017 based on two reports available for purchase from Forrester and Gartner. For those that have not purchased the reports, the article provides insight into their view of the CCM market.

Email Marketing

Seven Requirements For Managing Effective Customer Communications

In this article it is suggested that organizations optimize scheduled and ad-hoc customer communications by incorporating customer communications management software (CCM) into their information infrastructure. A great seven-point checklist is included to help companies choose the right CCM product for their business.

Email Marketing

Customer Communication Management in the Cloud

An insightful whitepaper by Celent Research, sponsored by Smart Communications that provides the results and analysis of a survey conducted in 2016 concerning customer communication management: its current role, the adoption of cloud models and drivers, expected benefits and vendors’ requirements, and finally recommendations for financial services firms and vendors active in this space.

  • Publisher: The Register
  • Access: Registration required
  • File size: 324.56 KB
Alison Treadaway

Alison Treadaway

Chief Marketing Officer (CMO)

Alison Treadaway is the ​Chief Marketing Officer (CMO) at Striata. She joined Striata in 2002 and served as managing director of the African region for 13 years. Prior to this, her experience in Internet-related solutions included marketing and sales positions at Internet Solutions and Dimension Data. Her professional certifications and licenses include a Bachelor of Arts (English, German, WITS) and a Post-graduate Diploma in Business Administration (WITS Business School).

Read more of Alison's blog posts here or connect with her on the following social channels: