The increased attention on data privacy driven by regulations like the General Data Protection Regulation (GDPR) will continue to disrupt the customer communication landscape in 2019. Read further to understand what to expect from the various data laws impacting different regions and for a definitive guide for marketers on GDPR compliance.
Next Steps in GDPR: What’s to Come in 2019?
Although the GDPR was enforced in May 2018, the full impact is yet to be realized. It is expected that the way in which companies comply with GDPR will become more uniform, as analysts encourage businesses to focus on the associated business drivers, such as enhanced consumer trust and growth. Read further about anticipated progress in 2019, specifically the impact on big data ethics; the imminent introduction of other privacy laws; more confident rulings by regulators and a greater risk of further data breaches.
- Publisher: Medium
- Access: Public
- Download: None
US, China and Europe have different data laws — that could be a big headache for companies in 2019
Data is handled and regulated very differently in the US, China and Europe – resulting in a major challenge for organizations going into 2019 – according to consultancy, Control Risks. Europe has GDPR, China sees data as an economical and political advantage, while the US focuses mainly on the saleability of data. This means organizations are not going to easily collect, store and transfer data within and between these regions, according to Control Risks. There are also cyber threats, as well as trade risks that companies will face in 2019 due to increasing friction between trading partners. This impacts not only tangible goods, but also technology.
- Publisher: CNBC
- Access: Public
- Download: None
GDPR for Marketing: The Definitive Guide for 2019
The value of personal data is indisputable and, as with anything of value, data is at risk of being stolen or misused. “57% of consumers don’t trust brands to use their data responsibly” – says the Chartered Institute of Marketing. According to this article, 41% of marketers don’t fully understand the law and best practice concerning the use of consumer data. Read further to understand how GDPR will regulate data usage by organizations and protect consumers in the EU, and how this impacts marketing. Learn from the mistakes of brands that have failed to comply and get a handy checklist that includes 9 tips on GDPR for marketing.
- Publisher: SuperOffice
- Access: Public
- Download: Article – none. Option to download white paper
Input from our data privacy guru:
“The focus on Europe’s privacy regulation (GDPR) has been great for bringing data privacy into the spotlight. It’s compelling companies to amend their practices, be more transparent around the data they process and do better at protecting personal information.”
Partner with digital experts that will ensure your digital customer communications comply with data privacy regulations
Alison Treadaway
Vice President, Marketing, Striata, a Doxim Company
She joined the Striata in 2002, and served as Managing Director of the African region for 13 years. Prior to this, Alison’s experience in Internet-related solutions included marketing and sales positions at Internet Solutions and Dimension Data.
Alison has 24 years of experience in the ICT sector. She holds a Bachelor of Arts (Languages, WITS) and a Post-graduate Diploma in Business Administration (WITS Business School).
Read more of Alison's blog posts here or connect with her on the following social channels:
