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The value of data-driven marketing

The digital era has given rise to many technologies that enable organizations to enhance the way they do business. Marketers now have the tools and techniques to effectively target and engage their customers. Data is the new marketing buzzword and data-driven marketing is definitely the new game. Read on to learn more about data driven marketing: the benefits, challenges, trends and statistics (even an infographic)…

What is data driven marketing?

Data driven marketing, as defined by the author, is “the process by which marketers glean insights and trends by analyzing company-generated or market data, then translating these insights into actionable decisions informed by the numbers.” Thanks to the the digital revolution, marketers now have the tools to gather valuable insights into their customers’ behavior and needs – making them more customer centric in their marketing approach. Marketers can target and engage with customers more effectively, which translates into higher conversion rates and ultimately a better ROI. Read on for more about how data-driven marketing works, the benefits, challenges, and best practices for implementation.

  • Publisher: NG Data
  • Access: Public
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The rise of the data-driven marketer: Why it’s beneficial and how to hire one

Personalization is the name of the game in today’s marketing environment. If you aren’t giving customers the information they want, based on what they want…then you lose. The stakes are high, as consumers continue to shape a highly competitive digital ‘playground.’ A data-driven marketing approach is required to gain and retain customers. “Over 40% of brands plan to expand their data-driven marketing budgets,” according to a quote from eMarketer. It is clear that data is a game changer for marketers, but it is a complex asset that needs to be gathered, interpreted and applied effectively. In this article you will not only learn the value of data-driven marketing, but also how to ensure your new marketing hires have the necessary skills to leverage your customer data effectively.

  • Publisher: Forbes
  • Access: Public
  • Download: None

Why data-driven marketing is important (Infographic)

“According to Invespcro, marketers that were using personalized techniques exceeded their revenue goals, while 83% of marketers that employ data-driven campaigns enjoyed more than 5 times the ROI on marketing spend” – one of many statistics that prove data is shaping the future of marketing. Still not convinced of the value that data-driven marketing can bring to your business? Then check out this article. It includes a great infographic that highlights the objectives, strategies and challenges as well as interesting statistics and trends. If you read beyond the infographic, you will discover more great reasons why the author refers to data-driven marketing as ‘the future of the economy.’

Alison Treadaway

Alison Treadaway

Chief Marketing Officer (CMO)

Alison Treadaway is the ​Chief Marketing Officer (CMO) at Striata. She joined Striata in 2002 and served as managing director of the African region for 13 years. Prior to this, her experience in Internet-related solutions included marketing and sales positions at Internet Solutions and Dimension Data. Her professional certifications and licenses include a Bachelor of Arts (English, German, WITS) and a Post-graduate Diploma in Business Administration (WITS Business School).

Read more of Alison's blog posts here or connect with her on the following social channels: