Welcome to the Reading Room – a short round up of interesting reading about anything and everything to do with digital communication.
Digital transformation is all about enhancing the customer experience and aligning digital strategies to meet the expectations of today’s digital consumer. As a key differentiator in a world that is no longer fixated on product and price, improving customer experience should be top priority for any organization. Read on to discover what we can expect in this field next year.
Top IT trends in 2018: customer experience
Sending a clear message to businesses about the importance of transforming the customer experience in line with their digital transformation efforts, this article also notes that organizations will lag behind if they fail to do so. Discover what Dimension Data’s experts believe to be the top 5 customer experience trends set to impact businesses in 2018. The article is also summarized in a great infographic, which is available for download.
- Publisher: Dimension Data
- Access: Public
- Download: Infographic
Creating moments of wow
Based on research by TeleTech, this ebook uncovers what customers consider “Moments of Wow” when interacting with their preferred brands. Download this ebook If you would like to find out more about what these ‘wow moments’ are – for both your customers and employees. You will also get great advice on how your business can create these moments, as well as discover what the predictions are for a “CX Wow future”.
- Publisher: TeleTech
- Access: Public
- Download: eBook
Blockchain, the Internet of Things and other top tech trends for 2018
A great article that looks into emerging technology trends that are predicted to impact organizations in 2018 – not only altering the way businesses operate but also changing their customers’ expectations and behavior as well. Read on to discover what experts believe will be the tech trends to watch out (and prepare) for in 2018.
- Publisher: Customer Experience Update
- Access: Public
- Download: None (But take note of the great resources referenced)
Alison Treadaway
Vice President, Marketing, Striata, a Doxim Company
She joined the Striata in 2002, and served as Managing Director of the African region for 13 years. Prior to this, Alison’s experience in Internet-related solutions included marketing and sales positions at Internet Solutions and Dimension Data.
Alison has 24 years of experience in the ICT sector. She holds a Bachelor of Arts (Languages, WITS) and a Post-graduate Diploma in Business Administration (WITS Business School).
Read more of Alison's blog posts here or connect with her on the following social channels:
