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What email marketers should be thinking about this year

Published on 17 Apr 2018

Email is still standing its ground. It remains a popular channel for customer communication for many organizations, large and small, in various industries. New technologies are spurring the evolution of this versatile communication medium, providing email marketers with great, new ways to drive customer engagement and ROI. Read on to learn about the latest trends, technologies and innovative ways to enhance your current email marketing efforts …

Email Marketing Trends

Email Marketing Trends 2018

Once again, confirmation that email is still a popular communications channel! Based on the DMA’s latest email tracker, email delivers “30 times return on investment on average. 95% of respondents rated it as ‘important’ or ‘very important’ to their organization.” Read on to discover more about the success factors that drive an improved ROI, as well as six key email marketing and automation trends to consider for your email marketing strategy. Included is a lifecycle model, an infographic displaying  ‘5 Novel ways to skyrocket your response rates and sales”, as well as some interesting stats for you to digest.

AI enhances communication

How AI enhances personalized communication

The dynamic digital world in which we live is shaping consumer expectations of how organizations should  interact with them online – engagement and personalization are now key success factors. Businesses need to focus on a more personalized approach in their marketing efforts, to drive customer engagement and ultimately enhance the customer experience. This article discusses the vital role Artificial Intelligence (AI) could play in assisting companies to deliver an enhanced personalized experience to their customers – nicely summarized in nine points. The author also provides his top three tips to help guide you on your AI journey…

Using email marketing effectively

How to use email marketing effectively

Email is still regarded as a core communication channel for many brands and new technologies are helping to keep it ‘alive’. In this article various brands discuss how they are rediscovering email and finding innovative ways to engage consumers with their email marketing, while driving a substantial ROI. For example, Virgin Holidays uses artificial intelligence to “create better subject lines in order to have better reach” and  to “turbocharge content, by using real-time data such as live weather feeds, pricing and numbers of people looking at certain offers.”

Alison Treadaway

Alison Treadaway

Vice President, Marketing, Striata, a Doxim Company

She joined the Striata in 2002, and served as Managing Director of the African region for 13 years. Prior to this, Alison’s experience in Internet-related solutions included marketing and sales positions at Internet Solutions and Dimension Data.

Alison has 24 years of experience in the ICT sector. She holds a Bachelor of Arts (Languages, WITS) and a Post-graduate Diploma in Business Administration (WITS Business School).

Read more of Alison's blog posts here or connect with her on the following social channels: