Deliverability – how to ensure optimal inbox placement
Welcome to the Reading Room – a short round up of interesting reading about anything and everything to do with digital communication.
A comprehensive guide on all aspects of deliverability and how mailbox providers distinguish the good emails from the bad. There are good tips on what every marketer can do to ensure their email campaigns land where they should be, in the inbox.
- Publisher: Return Path
- Access: Download (no registration)
- File size: 420kb
This article explores the concept of big data and stresses the importance of the role data plays in ensuring successful inbox placement. The author explains why you should attain clean customer data, and gives great advice on how to ensure a clean database. A guide on why deliverability is important for your business is also available for download.
- Publisher: Pure 360
- Access: Public and download (registration required)
- File size: 410kb
A chat with Lauren Meyer, VP of Delivery at Mailjet, about deliverability including: misconceptions, key concepts, sender reputation and how it impacts deliverability, as well as common deliverability issues and how to address them.
- Publisher: Litmus
- Access: Online public blog post
- File size: N/A