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Why digital transformation should be a priority for your business

Published on 04 Jul 2018

In this digital age, organizations that aren’t making digital transformation a priority are going to suffer the consequences … eventually … and by then it’s too late.

Digital is rapidly transforming the way organizations do business. Read on to discover which industries are already making digital a priority – and get the opportunity to measure your organization’s digital progress. You will also learn why it it is necessary for your business to transform digitally and digest some great stats regarding the digital savvy customer’s expectations in terms of communication.

Is digital a priority for your industry?

“The Gartner 2018 CIO Agenda Industry Insights report shows that all industries rank digital business as one of their top 10 business objectives.” This indicates a monumental shift in C-level executive thinking in terms of making digital a priority, as just a few years ago, many considered this a risky move. Read on to discover which industries are leading new funding in digital marketing as well as how digital marketing varies by industry. And if you have wondered about how your digital progress measures up against your industry peers, then give Gartner’s Digital Progress: Organizational Assessment Tool a try (available via a link provided in the final paragraph) Simply complete 11 survey questions and your effort will also reward you with a copy of an industry benchmarking report. Note that only Gartner clients can access “The 2018 CIO Agenda: Industry Perspective Insights Overview” though (link provided at the end of the article)


  • Publisher: Gartner
  • Access: Article – Public Report: Restricted access (Gartner clients)
  • Download: Report

What if you don’t digitally transform and just keep going as is?

Organizations have a choice – to transform digitally OR not to transform digitally. The latter however has dire consequences in the long run, namely, losing market position to more digitally mature competitors, difficulty acquiring and retaining skilled staff and ultimately the business will eventually stagnate, as its ‘non digital’ assets slowly become liabilities. It’s clear that digital transformation maps a solid journey to success in this digital age. Read on to discover whether your organization should already be transforming digitally, by answering seven question – identified by the publisher (through research) as the ‘seven drivers of digital transformation change.’ And if it is clear that your business is ready to embark on the journey to transformation – then it’s time to take action. Don’t ‘ignore the major leak in the basement of your house’


Is your business communicating with customers in the right way for a digital age?

Digital transformation spurs significant change within an organization, transforming internal structures and processes as well as the way it communicates with its digitally savvy customers. Switching to digital communications is vital for businesses to, not only meet customer expectations, but also to remain competitive in the digital marketplace. This article, based on the results of the State of Customer Service Experience 2017 report by the Northridge Group, cites some interesting statistics regarding customer expectations in terms of communication. For example, “50 percent of consumers said they do not feel companies make it easy to contact them.” Read on for some more interesting stats that echo the need for digital transformation in customer communications, which is essential for a great customer experience. (Note that the report is available for download via a link in the article)


  • Publisher: Inc.
  • Access: Article – public, Report – Registration required
  • Download: Report – PDF (1.07MB)
Alison Treadaway

Alison Treadaway

Vice President, Marketing, Striata, a Doxim Company

She joined the Striata in 2002, and served as Managing Director of the African region for 13 years. Prior to this, Alison’s experience in Internet-related solutions included marketing and sales positions at Internet Solutions and Dimension Data.

Alison has 24 years of experience in the ICT sector. She holds a Bachelor of Arts (Languages, WITS) and a Post-graduate Diploma in Business Administration (WITS Business School).

Read more of Alison's blog posts here or connect with her on the following social channels: