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What can we expect from digital marketing in 2019?

Published on 18 Jan 2019

“The Only Thing That Is Constant Is Change” – This can be said for digital marketing which operates in a dynamic landscape, constantly disrupted by new and evolving technologies, as well as heightened consumer expectations. It is therefore imperative that marketers not only keep abreast of the emerging digital marketing trends, but also implement them effectively and timeously. Read on to learn about the digital trends for 2019 and how to include them in your marketing efforts…

8 Business-critical digital marketing trends for 2019

Today, ‘digital’ is a key driver of innovation in the marketing landscape, transforming the way businesses communicate with their customers via new technologies that greatly enhance these interactions. Included in this article, is a review of the top five marketing techniques/trends that marketers believe will have the “biggest commercial uplift in 2019” – based on the outcome of the ‘Managing Digital Marketing report’ (a link to download is included in the article). Read further to learn how these techniques have been incorporated in 8 key digital marketing communications trends, namely: digital marketing strategy and planning; marketing strategy and branding; search marketing; social media; email marketing and marketing automation; analytics and reporting; content marketing, as well as paid and earned media.

The Future of Email Marketing & Marketing Automation | 2019 edition

This is Econsultancy’s 8th annual review of email marketing trends and predictions. It includes great insight from six experts in the email marketing field, who answered the question, “Looking ahead five years, what do you think the single biggest change to email marketing will be?”. Five main topics emerged: AI, Data, Personalization, Content, GDPR and Automation – all predictions have been summarized creatively in an awesome word cloud. It’s very easy to spot the hottest topic! Read what else these experts have to say about the emerging email marketing trends and how they can help shape your strategy. A few additional articles have been included addressing the future of email marketing and email automation – this post is updated regularly to include new articles on these topics, so keep an eye out for new info!

Five Digital Marketing Trends To Watch In 2019

Digital marketing is constantly evolving – current technologies are getting smarter, new technologies are entering the market and consumers are becoming more digitally savvy. It is noted that while digital marketing is always changing, the goal of keeping your audience engaged, remains the same. The five digital marketing trends for 2019 identified in this article are: AI; chatbots; smart speakers and audio (think Alexa), local influencer marketing and live video. Also included is great advice on how to apply each trend to enhance your digital marketing efforts. We are reminded that while trends are a great way to ensure your marketing efforts are relevant and future proofed, you must still focus on building your brand, telling a story and producing helpful, authentic content to ensure marketing success.  

  • Publisher: Forbes
  • Access: Public
  • Download: None

A tip from our email marketing guru:

“According to the many experts and blogs I follow, I see the same digital trends being addressed every year. This isn’t a problem, rather it shows that these trends remain relevant and confirms that they are here to stay. My question is: are you as a marketer just reading about these trends or actually implementing them?” Ross Sibbald, Commercial Director, Africa

Ross Sibbald

Commercial Director, Africa

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Alison Treadaway

Alison Treadaway

Vice President, Marketing, Striata, a Doxim Company

She joined the Striata in 2002, and served as Managing Director of the African region for 13 years. Prior to this, Alison’s experience in Internet-related solutions included marketing and sales positions at Internet Solutions and Dimension Data.

Alison has 24 years of experience in the ICT sector. She holds a Bachelor of Arts (Languages, WITS) and a Post-graduate Diploma in Business Administration (WITS Business School).

Read more of Alison's blog posts here or connect with her on the following social channels: