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Email Marketing Trends 2019

Published on 22 Nov 2018

Consumers are evolving, as is the dynamic email marketing landscape. To remain relevant and competitive, marketers need to keep up to date with consumer preferences, as well as email marketing trends and best practices. Read on about email marketing trends and what recent surveys have revealed.

Top 8 email marketing trends to expect to in 2019

The success of email marketing is hugely dependent on how it is executed. Marketers can no longer expect to grab a consumer’s attention by simply landing an email blast in their inbox. Today’s consumers expect companies to treat them as individuals – considering their preferences, life stage and everything else that makes them unique as a customer. Keeping up with email marketing trends is key, and if you want to give your email campaigns a face lift next year, then read on for the “top 8 email marketing trends to expect in 2019”.


  • Publisher: Agile CRM
  • Access: Public
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Email marketing trends that will boost your business in 2019

Recent studies have confirmed that email marketing is a highly effective channel; one that has produced great results for many businesses. To leverage its full potential however, companies need to pay attention to the latest email marketing best practices, much of which has been revealed through empirical research. A trend identified by Hubspot is the importance of ‘automated segmentation and targeting’. Emails that are segmented and targeted, account for 58 percent of all earnings. So, if you want to boost your business in 2019, then be sure to read further…


The Email Marketing Automation Trends for 2019

“There will be 281 billion emails sent per day in 2018”, according to the Radicati Group Email Statistics report, 2018-2022. Great news for email marketers right? Not so fast…

Another study from DMA Insights has revealed that 53% of consumers say they receive too many irrelevant emails from companies. So, to escape the spam folder and stand out from inbox clutter, marketers need to ensure their emails are personalized and targeted. This can be achieved by preparing an email strategy that harnesses the three big trends in automated email marketing for 2019, namely: targeted automation, quality email lists and personal touch.


  • Publisher: SwiftERM
  • Access: Public
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A tip from our email marketing guru:

“As a business you need to be innovative in your thinking. Leverage today’s technology, data insights and keep abreast of the digital trends. This will enable you to effectively deliver the right message, offer or discount to your customers in the most convenient way. While all these email trends mentioned here play a vital role in shaping the email marketing landscape ahead, it’s clear that hyper-personalization leads the way. Today’s digital consumer wants personalized and relevant emails that communicate with them in the moments that matter.”

Ross Sibbald

Commercial Director, Africa

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Alison Treadaway

Alison Treadaway

Vice President, Marketing, Striata, a Doxim Company

She joined the Striata in 2002, and served as Managing Director of the African region for 13 years. Prior to this, Alison’s experience in Internet-related solutions included marketing and sales positions at Internet Solutions and Dimension Data.

Alison has 24 years of experience in the ICT sector. She holds a Bachelor of Arts (Languages, WITS) and a Post-graduate Diploma in Business Administration (WITS Business School).

Read more of Alison's blog posts here or connect with her on the following social channels: