When properly planned and well implemented, automated messaging can form the backbone of your customer communication strategy. Customer lifecycle communications enable you to communicate effectively with customers at each stage of their journey with your brand.
Triggered by an interaction, such as lost password, payment made or policy anniversary, these messages contain highly personalized information that is perfectly relevant when received.
Mapping your customer lifecycle and automating a set of triggered communication means you can be confident your customer is receiving pertinent messaging when they expect it, that will build the relationship and drive desired actions over time.
Let us help you construct a program of triggered communications that gets results – whether your goal is to effectively on-board new customers, encourage repeat purchases or reactivate dormant customers.
Get in touch with us
Keen to find out more or get an expert's opinion?
Build and retain your customer relationships through automated communication
Let us help you construct a program of triggered communications that gets results:
Leverage our years of digital communication experience and understanding of email marketing best practice to create an automated communication program that will meet your business goals – whether your aim is to effectively on-board new customers, encourage repeat purchases or reactivate dormant customer.
Communication triggers are built on events, actions or lack of action that are recorded by source systems. We use the resulting data to create the right message at the right time and send it via the right channel.
The beauty of automated messaging is that the communications are predetermined and set up once. Messages are automatically sent to customers when an event or action is recorded, taking into account their communication preferences and interests.
We will help you set up your communication plan to leverage our multichannel distribution capabilities. First prize is to ask your customer what their preferences are, so that you reach them where they like to spend time.
As data and integration specialists, we ensure our projects capture information such as leads, ‘contact me’ requests and question responses. We provide the resulting data in an appropriate format back to your systems where it can provide the most value.