Welcome to the Reading Room – a short round up of interesting reading about anything and everything to do with digital communication.
Today’s focus in our Reading Room is on digital technology and how it is disrupting various industries, changing the way organizations work and driving marketing trends in banking, financial services and insurance (BFSI).
Top 3 Digital marketing trends for Banking, Financial Services and Insurance (BFSI) in 2017
Big trends in technology and digital platforms are set to change how financial services firms market themselves. This article explores the key trends, latest developments and digital innovations for 2017, with a special focus on digital marketing for banking, financial services and insurance.
- Publisher: Sherina Kapany on LinkedIn
- Access: Public
- Download: None
The Industries That Are Being Disrupted the Most by Digital
An interesting article that looks at the results of research done with 2,000 C-level executives across 15 industries on the “impact, structure, barriers, and enablers of digital technologies”. Interestingly, executives from Consumer Financial Services placed third after Media and Telecoms for expecting moderate to massive disruption in their industries over the 2 months from March 2016 to March 2017. I wonder what they would say now with the benefit of hindsight.
- Publisher: Harvard Business Review
- Access: Public
- Download: None
Which industries need to move fast to transform in the face of digital disruption?
It’s no secret that digital disruption is everywhere, so which industries are the most likely to feel it? Which sectors need to be the most prepared to face agile startups with innovative business models? This article is based on 2015 research that identifies the five industries most vulnerable to disruption.
- Publisher: Connected Futures
- Access: Public
- Download: None
Alison Treadaway
Vice President, Marketing, Striata, a Doxim Company
She joined the Striata in 2002, and served as Managing Director of the African region for 13 years. Prior to this, Alison’s experience in Internet-related solutions included marketing and sales positions at Internet Solutions and Dimension Data.
Alison has 24 years of experience in the ICT sector. She holds a Bachelor of Arts (Languages, WITS) and a Post-graduate Diploma in Business Administration (WITS Business School).
Read more of Alison's blog posts here or connect with her on the following social channels:
