Exploring big data
Welcome to the Reading Room – a short round up of interesting reading about anything and everything to do with digital communication.
Big Data is shaping the way businesses communicate and engage with their customers. Here are some interesting articles and downloads that explore the concept of Big Data – the trends, technology and opportunities.
In this article, the author highlights the importance of applying advanced analytics to Big Data, as it not only speeds up marketing and sales efforts, but also takes the analytical complexity away from customer service and sales teams. An interesting read.
This whitepaper from software house, Tableau, highlights the top Big Data trends for 2017 including:
- Big Data becomes fast and approachable
- Organizations leverage data ‘lakes’ from the get-go to drive value
- Spark and machine learning light up Big Data
- Publisher: Tableau
- Access: Registration required
- File size: 1.50MB
An article that explains why taking the time to understand and utilize Big Data analytics could transform how your business operates. Current trends in data, such as the emergence of highly targeted solutions, demand new technology. The author also highlights two areas of data gathering that should be present in new technological advances.
- Publisher: ITProPortal
- Access: Public
- File size: None