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Exploring big data

Welcome to the Reading Room – a short round up of interesting reading about anything and everything to do with digital communication.

Big Data is shaping the way businesses communicate and engage with their customers. Here are some interesting articles and downloads that explore the concept of Big Data – the trends, technology and opportunities.

Big Data is transforming marketing and sales

3 Ways Big Data is transforming marketing and sales

In this article, the author highlights the importance of applying advanced analytics to Big Data, as it not only speeds up marketing and sales efforts, but also takes the analytical complexity away from customer service and sales teams. An interesting read.

Big Data Trends

Top 10 Big Data Trends for 2017

This whitepaper from software house, Tableau, highlights the top Big Data trends for 2017 including:

  • Big Data becomes fast and approachable
  • Organizations leverage data ‘lakes’ from the get-go to drive value
  • Spark and machine learning light up Big Data
  • Publisher: Tableau
  • Access: Registration required
  • File size: 1.50MB
Big Data demands new technology

Why Big Data demands new technology

An article that explains why taking the time to understand and utilize Big Data analytics could transform how your business operates. Current trends in data, such as the emergence of highly targeted solutions, demand new technology. The author also highlights two areas of data gathering that should be present in new technological advances.

Alison Treadaway

Alison Treadaway

Chief Marketing Officer (CMO)

Alison Treadaway is the ​Chief Marketing Officer (CMO) at Striata. She joined Striata in 2002 and served as managing director of the African region for 13 years. Prior to this, her experience in Internet-related solutions included marketing and sales positions at Internet Solutions and Dimension Data. Her professional certifications and licenses include a Bachelor of Arts (English, German, WITS) and a Post-graduate Diploma in Business Administration (WITS Business School).

Read more of Alison's blog posts here or connect with her on the following social channels: