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How technology is shaping email and the marketing landscape

The key to success for any marketer these days is to keep an ear to the ground at all times for new developments in technology that could enhance their digital marketing efforts.

Read on for some insight into how technology is shaping email and the digital marketing landscape in general…

Email Marketing

The 2017 email technology survey

This article is based on a survey by Whatcounts, and reveals the key email technology, tools and product features that helped its customers attain their 2017 email marketing goals. The survey also uncovers what email marketing goals and strategies the same customers will most likely be pursuing in 2018. One of the key takeaways is that current email marketing initiatives aren’t that advanced yet – there is still a huge opportunity for growth.

Email Marketing

7 Tech trends in email for marketers

This blog post begins with a reminder that email has been around for four decades and that it is still considered a top channel, as well as a strong contender against other online channels when it comes to delivering ROI. The author takes a look back at email’s journey, then glances into the future – highlighting tech trends that marketers should consider incorporating in their email strategy this year. Quite technical in parts, such as the section on keyframe animation-based interactivity,  but worth the read.

  • Publisher: Marketo
  • Access: Public
  • Download: None
Email Marketing

5 Ways tech will change marketing in 2018

With technology spurring the emergence of new companies and products, as well as making it easier for consumers to find products, its vital that organizations stay in touch with new  technological developments to remain competitive. This article focuses on the constantly-evolving marketing environment and includes a snapshot of the marketing technology (MarTech) landscape in 2017 –  five thousand MarTech options were available in 2017!  Read on for some great insight into how technology will be driving change in marketing in 2018…

  • Publisher: Forbes
  • Access: Public
  • Download: None
Alison Treadaway

Alison Treadaway

Chief Marketing Officer (CMO)

Alison Treadaway is the ​Chief Marketing Officer (CMO) at Striata. She joined Striata in 2002 and served as managing director of the African region for 13 years. Prior to this, her experience in Internet-related solutions included marketing and sales positions at Internet Solutions and Dimension Data. Her professional certifications and licenses include a Bachelor of Arts (English, German, WITS) and a Post-graduate Diploma in Business Administration (WITS Business School).

Read more of Alison's blog posts here or connect with her on the following social channels: