Striata’s expert bloggers discuss and share tips on various topics related to digital customer communications.
Understanding the success of email campaigns - goals and outcomes
Part 3 of our complexity of email blog series explores email building and testing
SPF authenticates sending servers and provides protection against “envelope sender address” forging.
What do you think about data protection? PoPi will not dissuade spammers or scammers
Data management is not as simple as exporting your customer list into an Excel spreadsheet and then uploading it for your email send.
Ray Tomlinson passed away earlier this month from a suspected heart attack at the age of 74.
It is in your best interest to understand your audiences likes, dislikes, pain points and challenges, as well as how they interact with your brand.
The tools used to enable email authentication have been around for a long time, but many companies still don’t understand what they do.
There are so many things to consider before you embark on an email campaign. Need any help planning your email campaigns? Let's chat
Last week, on “Safer Internet Day” Google made the news with a number of announcements. 2GB of free drive space for those users completing a security check up and notifications regarding non-authenticated or secure transmission of email. The good news is that Striata supports both of these technologies.
Often, Welcome and Transactional or eCommerce emails are set up and forgotten about, resulting in them being outdated and dare I say it ...ugly.
Yes, email is complex! Our most experienced staff still have “a fear of pressing play” on an email campaign Yes, email is complex! Our most experienced staff still have “a fear of pressing play” on an email campaign
We've analyzed the data, polled clients, asked the experts and come up with a list of mobile marketing myths. Ready, set, debunk...
Outlining the trends to look out for and focus on in 2016 as part of my predictions for the year
You have collected your customers’ email addresses, but how do you get them to switch from paper to electronic communications?
The best and worst, the tears and the triumphs - sounds dramatic, I know, but this is festive season marketing - digital style.
There are a lot of rules & regulations around email distribution, that have to be followed by all ESPs. View our infographic!
By starting with the email project brief, you can almost immediately begin writing a user focused story, which will encompass the entirety of the user experience.
Email collection: 4 starting points to consider before collecting emails, email address clean-up & when to start your eDocument process
Would you like to find out more about the benefits of adding secure document delivery to your current document delivery portfolio?
Find out more about Striata’s integrated response management solution and close the loop on all your marketing and business email campaigns
Email is by far the best entry point to encourage downloads. If apps are the new lead actor, then email is the all-important supporting actor.
Only the sections dealing with definitions and the establishment and activities of the Information Regulator for the PoPI Act came into effect.
Keep enhancing the channels that remain the high performers of customer engagement.
There are many reasons NOT to use a no-reply email address...
This is what your market looks like: Some customers like paper, while others prefer online self-serve. Get a multichannel communication strategy
The real genius is the artistry required to make these messages powerful - a feat that involves imagination and expertise.
We give you eight easy steps to simplify your email marketing process...
Your email subject line is an invitation, a front door, a salesperson, an ambassador. It's important, to say the least.
Getting complex business rules right is a key element in the ultimate success of personalized customer communications and documents
During the winter months, it seems work becomes just that much harder for our employees.
GIF animations can help marketers highlight key messages, enhance creative and entertain readers - so, why aren't they used more frequently in email marketing messages?
The Striata Technical Conference 2015: Developers from across the Globe flew in to be part of this annual event. Here are some highlights...
Not every customer will react in the same way to a company’s preferred paperless route. Customers want choice.
Sending an eBill without an embedded payment facility is like sending a birthday invite without putting the address on it. Cue the Mobile payment
Make sure that you always have the end user in the forefront of your mind when you're Sketching, Wireframing and Designing
What’s the fundamental reason why billers send statements & invoices? The obvious answer is that it prompts their customers to pay.
There are still many arguments, topics and discussions on the many ways of coding for responsive design.
I am an email marketing geek and I know quite a few email marketing geeks
Applying the lessons about email from one of my all time favourite sitcoms with my work passion - email.
The report is a 150 page + tome of facts and figures. It’s the bible in terms of developments & trends in the eInvoicing & eBilling world
Companies looking for ways to get their customers to convert from paper bills to eBilling and consent to emails.
We believe that a warm, collaborative & fun company culture will sustain our business in subtle ways that we may never fully quantify.
Besides hyper personalization and mobile what are the other trends we need to keep an eye on?
Dubbed ‘Pony Express’ for now, it is a service that allows customers to receive and pay their bills within the Gmail interface.
What steps are you taking to protect your customers from phishing?
Hillary Clinton made headlines the last few weeks by using her personal email address, instead of a State Department issued one. Need more advice on email security?
Pushing documents as secure attachments through email (PUSH) is a complementary strategy that offers yet another option for your customers.
Your digital communications strategy: Mobile push notifications complimentary, but Email still king.
Use mobile push notifications; social media; instant messaging. But don't forget about the most important tool of them all - EMAIL.
Would you like to save time, resource and cost? Yes. Would you like to reduce your risk of falling victim to fraud? Yes. Electronic acceptance.
It’s clear that expecting customers to fetch their bills off a web portal, is killing the bill. Long live the email bill - directly to your inbox
Check out our Valentine's Day Infographic. There are some great tips that will help you plan your Valentine's Day email marketing campaigns ...
Over years we have not only seen an increase in the number of cyber-attacks, but also an upward trend in the sheer amount of stolen data.
Sending eDocuments (electronic documents) may sound as easy as attaching a password protected PDF to an email & pressing send...
Our fully compliant process was recently recognised for its innovation & value at the Debt Collections Awards 2014 by the Credit Today’s
If you implemented your eBilling solution a while ago you probably don't feel the need to review it, right? Wrong
In today’s connected world, we have to be ever more vigilant about our online security. What measures are you taking?
If you’re looking to restock your Customer Experience and fire off another salvo at the competition, include interactive eBilling.
Imagine the Internet went on strike. The World Wide Web downed tools and began negotiating for better pay and improved working conditions.
A Golden Rule of passwords: On a long enough timeline, the security of every password drops to zero. Alex talks about World Password Day and the positive impact complexity of passwords has.
Striata is aware of the SSLv3 security vulnerability published by Google on Tuesday 14th October 2014, called POODLE
A properly thought out B2B email strategy will go a long way to making the time you invest in your email marketing so much more valuable.
Digital channels are ideal for customer communications based on a host of reasons: reduced cost, better customer experience, etc.
Just as we’ve seen in the payment space, the more options you give a customer, the more likely and quicker they are to make that payment.
There's no doubt that self service portals and mobile messaging/apps are the hope of many billers when it comes to operational savings and speedy payments.
When a user is interacting with mobile devices, he or she could be doing so from anywhere & while doing anything else
You need to ensure you and your service providers are preparing for the Protection of Personal Information Act (POPI).
The modern hacking criminal is a con-man, well-spoken and knows how to gain your trust using a number of techniques and tactics.
Hands up who feels a real strong bond with their bank? Anyone got a hug for their bank manager?
Electronic Invoicing is taking off in a big way as companies recognise the opportunity to decrease costs in print, postage and time
Prevention is the best approach to avoid unlawful interception of your personal information. Simply don’t put it in the body of an email.
When you sent a paper bill - did you have to prove your customer opened their envelope that contained their bill? Do you have an eDocument strategy?
How would you answer this question: Can you buy customer loyalty?
There are over 500 billion bills/invoices exchanged globally each year according to the 2014 Billentis report.
Lessons learnt from Latin America. It’s all about convenience and the world we live in perpetuates this trend.
Email is pretty simple right? It can get a little confusing when you start digging a little deeper & configuring your deliverability & authentication ...
Sharing knowledge between creative teams and the analytics department is absolutely necessary.
Issues where customers open their Hotmail or Gmail emails in a browser and it doesn't download the PDF document using Adobe Reader.
Trends dictate many of the decisions made by companies, but it is always interesting to see whether they align with consumers’ want.
At the very heart of it, flat design takes away all of the unnecessary items and replaces them with, well... nothing.
Taking the fundamental Disney approach to customer service and apply it to eBilling, what would you get? Hammer House of Horrors? Magic?
In our organization, we’ve learnt that appointing skills over culture fit is a mistake that will cost the business in the long run
With the correct foresight and planning, the power of email can become one of the biggest driving factors in reducing DSO.
Gmail has launched an Auto-Unsubscribe feature which places an unsubscribe link next to the ‘from’ address
Many retailers have failed to offer a comparable customer experience when shopping in-store and online. It’s evident that online shoppers want convenience and a great experience
The year of Not-So-Big Data, and keep everybody happy - the customer, the Marketing department and the bean-counters!
Paperholics print documents to read later & they get all their statements and invoices through the post.
The digital savvy consumer therefore has the power and ability to buy what they want, when they want, how they want.
Why not investigate how your older customers interact with your current billing technology? Most countries are dealing with an aging population ...
In all communications with our clients, we can push information to them via email, and then pull them to the website / portal to enhance the experience.