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Striata’s expert bloggers, namely our managers, executives and developers discuss and share tips on various topics related to digital customer communications.
Find out more about Striata’s integrated response management solution and close the loop on all your marketing and business email campaigns
Email is by far the best entry point to encourage downloads. If apps are the new lead actor, then email is the all-important supporting actor.
Only the sections dealing with definitions and the establishment and activities of the Information Regulator for the PoPI Act came into effect.
Keep enhancing the channels that remain the high performers of customer engagement.
There are many reasons NOT to use a no-reply email address…
This is what your market looks like: Some customers like paper, while others prefer online self-serve. Get a multichannel communication strategy
The real genius is the artistry required to make these messages powerful – a feat that involves imagination and expertise.
We give you eight easy steps to simplify your email marketing process…
Your email subject line is an invitation, a front door, a salesperson, an ambassador. It’s important, to say the least.
Getting complex business rules right is a key element in the ultimate success of personalized customer communications and documents
During the winter months, it seems work becomes just that much harder for our employees.
GIF animations can help marketers highlight key messages, enhance creative and entertain readers – so, why aren’t they used more frequently in email marketing messages?
The Striata Technical Conference 2015: Developers from across the Globe flew in to be part of this annual event. Here are some highlights…
Not every customer will react in the same way to a company’s preferred paperless route. Customers want choice.
Sending an eBill without an embedded payment facility is like sending a birthday invite without putting the address on it. Cue the Mobile payment
Make sure that you always have the end user in the forefront of your mind when you’re Sketching, Wireframing and Designing
What’s the fundamental reason why billers send statements & invoices? The obvious answer is that it prompts their customers to pay.
There are still many arguments, topics and discussions on the many ways of coding for responsive design.
I am an email marketing geek and I know quite a few email marketing geeks
Applying the lessons about email from one of my all time favourite sitcoms with my work passion – email.
The report is a 150 page + tome of facts and figures. It’s the bible in terms of developments & trends in the eInvoicing & eBilling world
Companies looking for ways to get their customers to convert from paper bills to eBilling and consent to emails.
We believe that a warm, collaborative & fun company culture will sustain our business in subtle ways that we may never fully quantify.
Besides hyper personalization and mobile what are the other trends we need to keep an eye on?
Dubbed ‘Pony Express’ for now, it is a service that allows customers to receive and pay their bills within the Gmail interface.
What steps are you taking to protect your customers from phishing?
Hillary Clinton made headlines the last few weeks by using her personal email address, instead of a State Department issued one. Need more advice on email security?
Pushing documents as secure attachments through email (PUSH) is a complementary strategy that offers yet another option for your customers.
Your digital communications strategy: Mobile push notifications complimentary, but Email still king.
Use mobile push notifications; social media; instant messaging. But don’t forget about the most important tool of them all – EMAIL.
Would you like to save time, resource and cost? Yes. Would you like to reduce your risk of falling victim to fraud? Yes. Electronic acceptance.
It’s clear that expecting customers to fetch their bills off a web portal, is killing the bill. Long live the email bill – directly to your inbox
Check out our Valentine’s Day Infographic. There are some great tips that will help you plan your Valentine’s Day email marketing campaigns …
Over years we have not only seen an increase in the number of cyber-attacks, but also an upward trend in the sheer amount of stolen data.
Sending eDocuments (electronic documents) may sound as easy as attaching a password protected PDF to an email & pressing send…
Our fully compliant process was recently recognised for its innovation & value at the Debt Collections Awards 2014 by the Credit Today’s
If you implemented your eBilling solution a while ago you probably don’t feel the need to review it, right? Wrong
In today’s connected world, we have to be ever more vigilant about our online security. What measures are you taking?
If you’re looking to restock your Customer Experience and fire off another salvo at the competition, include interactive eBilling.
Imagine the Internet went on strike. The World Wide Web downed tools and began negotiating for better pay and improved working conditions.
A Golden Rule of passwords: On a long enough timeline, the security of every password drops to zero. Alex talks about World Password Day and the positive impact complexity of passwords has.
Striata is aware of the SSLv3 security vulnerability published by Google on Tuesday 14th October 2014, called POODLE
A properly thought out B2B email strategy will go a long way to making the time you invest in your email marketing so much more valuable.
Digital channels are ideal for customer communications based on a host of reasons: reduced cost, better customer experience, etc.
Just as we’ve seen in the payment space, the more options you give a customer, the more likely and quicker they are to make that payment.
There’s no doubt that self service portals and mobile messaging/apps are the hope of many billers when it comes to operational savings and speedy payments.
When a user is interacting with mobile devices, he or she could be doing so from anywhere & while doing anything else
You need to ensure you and your service providers are preparing for the Protection of Personal Information Act (POPI).
The modern hacking criminal is a con-man, well-spoken and knows how to gain your trust using a number of techniques and tactics.
Hands up who feels a real strong bond with their bank? Anyone got a hug for their bank manager?
Electronic Invoicing is taking off in a big way as companies recognise the opportunity to decrease costs in print, postage and time
Prevention is the best approach to avoid unlawful interception of your personal information. Simply don’t put it in the body of an email.
When you sent a paper bill – did you have to prove your customer opened their envelope that contained their bill? Do you have an eDocument strategy?
How would you answer this question: Can you buy customer loyalty?
There are over 500 billion bills/invoices exchanged globally each year according to the 2014 Billentis report.
Lessons learnt from Latin America. It’s all about convenience and the world we live in perpetuates this trend.
Email is pretty simple right? It can get a little confusing when you start digging a little deeper & configuring your deliverability & authentication …
Sharing knowledge between creative teams and the analytics department is absolutely necessary.
Issues where customers open their Hotmail or Gmail emails in a browser and it doesn’t download the PDF document using Adobe Reader.
Trends dictate many of the decisions made by companies, but it is always interesting to see whether they align with consumers’ want.
At the very heart of it, flat design takes away all of the unnecessary items and replaces them with, well… nothing.
Taking the fundamental Disney approach to customer service and apply it to eBilling, what would you get? Hammer House of Horrors? Magic?
In our organization, we’ve learnt that appointing skills over culture fit is a mistake that will cost the business in the long run
With the correct foresight and planning, the power of email can become one of the biggest driving factors in reducing DSO.
Gmail has launched an Auto-Unsubscribe feature which places an unsubscribe link next to the ‘from’ address
Many retailers have failed to offer a comparable customer experience when shopping in-store and online. It’s evident that online shoppers want convenience and a great experience
The year of Not-So-Big Data, and keep everybody happy – the customer, the Marketing department and the bean-counters!
Paperholics print documents to read later & they get all their statements and invoices through the post.
The digital savvy consumer therefore has the power and ability to buy what they want, when they want, how they want.
Why not investigate how your older customers interact with your current billing technology? Most countries are dealing with an aging population …
In all communications with our clients, we can push information to them via email, and then pull them to the website / portal to enhance the experience.
Gmail is now pre-loading images in email. Here is some of what these Gmail image changes means for you and your marketing and billing campaigns
Companies need to know how to build a successful loyalty program. This will save the reputation of their brand, but ensure their customers keep coming back
Seventy percent of persons from higher-income households ($125,000 +) are more loyal to companies that offer rewards programs and great customer service.
Consumer Protection for Bills and Billing Mediums. Basically, it’s a very “common sense” approach to eBilling …
According to a study from Nielsen, 92% of consumers around the world say that they trust word-of-mouth, as well as friend and family recommendations
Organizational culture might be about shared values, but it should certainly allow for, even celebrate diversity in order to thrive.
There is a magic highway that drives traffic to your mobile app. It’s called a Deep Link!
Surely when using email as a critical marketing channel, you should be able to get the basics right? Including audience, mojibakes, language, etc.
UX is a marriage of all these aspects in such a manner that translates into positive user engagement – giving the user a positive experience with the product.
Where video in email is not compatible with the mail client, fall back media is used, such as animated gifs or static images.
The reason that certain technologies become ubiquitous & other languish in the paperless adoption chasm, the issue comes down to the network
My approach is: break the rules! See what works best for your subscriber base at this exact point in time
Putting one or more of these processes into action should effectively reduce the amount of invalid email addresses you have on file.
I wouldn’t base the business strategy (or rescue plan!) of my billion dollar business on children’s proclivities.
We have been busy testing some new internal systems over the past month and I realized how a small change can have a profound effect.
A midst all the noise of technical innovation – do take time to go back to the basics regularly and give yourself a refresher course
So why in this age of convenience and online savvy are so many companies struggling to get their customers to sign up to electronic billing?
Poor data can result in irrelevant and outdated communications which can damage your brand
What if there was an even more important factor influencing customer loyalty? Could ‘making it easy’ for your customer have a impact? Delight your customer