This is what your market looks like:

Some customers like paper, while others prefer online self-serve. Leaving you with a large opportunity gap in between.

To achieve a successful multichannel communications strategy and drive paper-turn-off, you should give customers more choice. Include email…

Why email?

Secure document delivery via email is the most effective tool in closing your multichannel gap. Email boasts the highest consumer acceptance of all digital models and delivers a mobile-ready solution.

Why Email is the best ‘Putty’ for closing the multichannel gap:

	Snail Mail	Portal	Email
Delivery speed	Long	Available in seconds but the customer still needs to fetch it	In customer’s inbox within seconds
Ease of access	Can only be retrieved at one physical location	Available regardless of location Forgot password – customer must phone the call center	Available regardless of location Shared secret that your customer won’t forget
Security	Publically accessible location. No password or encryption	Hacking risk – multiple documents in one location Phishing attempts	Offline location – Inbox Password protected & encrypted
Proof of delivery	None	None. Track logins & website activity	Full tracking and view into interaction after delivery: e.g. open, clicks, payments
Interaction	None	Deep data history	Feature rich
Payment	Reminder to pay can be stuck on fridge	Reminder to pay message displayed when customers logs into portal. A payment reminder can also be sent via email	Payment can be facilitated from within the email bill and from any device. Customers can also set digital payments reminders via text / email
Filing	The customer is left with a paper stack that needs to be sorted and filed	The customer needs to download their documents from each service provider’s portal, then save them on their computer	All customer documents are available in the inbox – they can be filed there or saved to their computer

Goodbye Paper

Pushing documents to your customers, drives the highest paperless adoption of any other model available today as it delivers an enhanced customer experience.

3 Ways Push eDocument delivery drives paper turn-off

Providing an enhanced customer experience drives paper turn off. To achieve this, consider these three aspects of eDocument delivery:

1. Dynamic functionality for an enhanced customer experience

eDocuments can be exact replicas of their paper counterparts, or further enhanced with additional and interactive functionality, which allows for a more engaged and ‘sticky’ customer experience.

2. One electronic delivery platform for multichannel distribution

A secure eDocument delivery solution allows you to distribute customer communications across multiple channels, based on customer preferences.

3. Any device

Email is an app installed on any device by default . With properly designed emails and secured attachments, you will open up more choice to your customers by enabling them to receive their documents via any device.

Hello ROI

eDocument delivery can help you achieve full ROI within 6 months and significant returns thereafter

Here’s how:

• Paper turn-off – Tried and tested adoption strategies are proven to deliver paper turn-off targets. This way, you can benefit from an 85% reduction in print and postage costs.
• Personalized, targeted marketing –  eDocument delivery creates an interactive channel, allowing you the means to cross and up-sell products and services. This also drives traffic to your website.
• Decreased customer service calls – Predictive and innovative eDocuments help reduce the number of inbound bill related queries and contact center costs. Electronic documents can also be stored on a secure platform, allowing for online presentation via web portal and easy retrieval for future viewing.

Don’t you think it’s time to go the final mile in your multichannel approach and close up that large paperless opportunity gap? Make sure you have the right ‘putty’. Choose email.

Discover the full power of email delivery …

Striata Deliverability White Paper

Tags: eMarketing, Email Marketing, mobile email, mobile marketing, smart phone marketing, smart phone email, mobile devices, multichannel, multidevices, mobile optimized, responsive, Testing for mobile, designing for mobile

Inbox placement and deliverability isn't guaranteed by merely adjusting email content to prevent your email from being labelled as spam - numerous factors cause deliverability issues, each of which must be focused on, monitored and reported, to ensure the best possible inbox placement rate. Do you want to cut through the 'tech-speak' and unlock the secrets to getting your email into your customer's inbox? Here are 7 steps you can take to ensure better deliverability...

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