Dori-Jo Bonner discusses why relevant content trumps personalization and shares four steps to achieving true content relevance.
Striata’s expert bloggers discuss and share tips on various topics related to digital customer communications.
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| Customer Communication
| Email Marketing
Personalization is great, but relevant content is key
Communication is a key competency in the journey to digital maturity
Read Nicola Els’ blog post on how to use a digital maturity framework to assess where you are in digital transformation, where you want to be and how to get there.
Google's recently launched 'dynamic content' - the next giant leap forward for email?
Read Alison Treadaway’s blog post on the launch of dynamic emails for Gmail users and how to get your organization ahead of the pack.
Introducing our commercial strategist, Nicola Els
Spotlight on Striata’s executive members. In this blog post we chat to our commercial strategist for Africa, Nicola Els
Why you need to include email in your omnichannel strategy
Ross Sibbald explains the role of email in providing a great omnichannel experience. Read why you need email in your omnichannel strategy.
3 Cybersecurity Trends Insurers Need to Know About
Insurers are at greater risk of being exposed to cybersecurity threats. Read about 3 cybersecurity trends insurers need to know about
Want to create great customer experiences? Start with your digital communication
Brent Haumann explains how digital communications can enhance the customer experience and build loyalty while boosting an organization’s bottom line
Great operational messaging can improve your customers' digital experience: here's how
Operational messages are key to enhancing your customers’ digital experience. Elizabeth Stephen explains the value of operational messages in her latest blog post
Introducing our Commercial Director for the UK, James Hall
Spotlight on Striata’s executive members. In this blog post we chat to our commercial director for the UK, James Hall
Sharing the love
Read what our digital experts love most in their specific area of expertise
Show your customers some love with personalized, automated communications
Read this blog post by Dori-Jo Bonner to discover four automated email communications that will add value throughout your customer’s lifecycle with your brand.
Killing email wont stop phishing: here's why...
Read Michael Wright’s blog post to understand why killing email to combat phishing is just not viable & discover more effective ways to secure the email channel
What does GDPR's track record so far tell us about the likely impact of POPIA?
Read what Alison Treadaway says the first 8 months of GDPR tells us about the likely impact of POPIA on South Africans, once it is fully enacted.
Stop just reading about email marketing trends and start implementing them!
Ross Sibbald says digital marketers should stop just reading about email marketing trends and start implementing them.
Behind every great CX is a well designed digital strategy
How a great digital strategy can set a great customer experience – start with digital first.
Best of 2018 - our top blog posts
Read further to find out which of our posts proved to be the most popular amongst our subscribers and social followers this year.
A good customer experience is the main driver of paperless adoption
Read Mia Papanicolaou’s blog post to find out why you need to ensure your paperless strategy delivers a good customer experience and why it is so important.
How to stay safe in a world where phishing is more sophisticated than ever
Don’t let phishers fool you! In his latest blog post Grant Shortridge explains why and gives great advice on how to avoid falling victim to a phishing attack.
The success of today's loyalty programs is all about member engagement
Customer loyalty engagement is key to success. Ross Sibbald explains how digital can increase engagement for loyalty programs in his blog post.
Blog series: Raising an Agile child – part 1
How to prepare our children for success in an unpredictable future
Say goodbye to these 8 email marketing challenges in 2018
In this blog post, Dori-Jo Bonner gives some great advice on how to jump the final Email Marketing hurdles of 2018. Read on for some great email marketing tips.
Long Live Email!
Email is not dying, it lives on and innovation powers its future! Ross Sibbald discusses why email is alive and still very relevant in today’s digital world. Read on to find out more.
Want to stand out in the insurance space? Ditch the paperwork and go digital
Read why insurers cannot afford not to transform digitally and why digitizing customer documents is a great catalyst for digital transformation.
Data security - sharing the responsibility
Organizations must ensure the integrity of customer data security, while end users must also be wary of how they manage sensitive information & documents.
In an age of disruption, it's imperative that telcos get their customer communications right
When it comes to pushing digital transformation in the telecommunications space, there are serious benefits to starting with customer communications.
Reviving the art of 'thank you' notes
Thanking customers properly and timeously can help increase your email engagement and improve customer retention. Thank you, in advance, for reading my blog post!
Want to achieve real digital maturity? Get your digital communications right
Transforming your customer communications can help drive and achieve digital maturity within your organization. Understand and discover the benefits here.
Insurers need to do a much better job of communicating with customers
Insurers need to improve their customer communications. Mia Papanicolaou discusses the need for a digital-first, customer centric approach in the insurance industries
Your customers are all digitally-savvy, your communications should be too
In his latest blog post, Mike Wright discusses why and how companies, digitally-savvy or not, need to make the move towards digital customer communications.
How to be your own privacy watchdog
Take proactive measures to secure your own online personal and payment data. Great tips by Alison Treadaway on how to be your own privacy watchdog
Organizations operating in the digital world need multiple layers of defense
Discover the tools and techniques needed to guard against cyber attacks and to ensure you are covered with multiple layers of defense.
Evil reigns in this digital age - don't be a victim!
Discover some key guidelines to help you in your quest for digital safety and how to avoid being a victim of digital crime.
Children are at risk to cyber threats
Education will help protect children against the risk to cyber threats, but building awareness and a safe support network is also crucial. Read on to discover how …
Roll out the welcome mat for potential brand ambassadors
First impressions count! Dori-Jo Bonner discusses the importance of a welcome email, the elements that make up a good one and how to motivate sharing of your content and help you build a loyal customer base.
Open Banking is a massive threat to ordinary people's data security
In this blog post, our CEO,Mike Wright, discusses Open Banking, how it could affect you and why it is a threat to your data security
Guidelines for ensuring a successful Customer Journey Mapping workshop
In his latest blog post, Brent Haumann shares a set of guidelines which have proved invaluable when facilitating customer journey mapping workshops with our customers and in driving digital customer communication transformation.
Use email to deliver a great customer experience
Communication is a key factor in managing customer experience. Use regular email communications to enhance customer experience and drive loyalty during your customers’ journey with your business.
Work safer, smarter and more efficiently with the new Gmail
A look into the new Gmail features, which will help you work safer, smarter and more efficiently. Features include improved spam warnings, Smart Reply, Inline buttons and more
Why aren't utilities converting to paperless processes?
Utilities need to switch to digital customer communications. They are lagging behind on digitizing customer service processes, customers are disengaged & paperless adoption is stagnating. Read more here.
Changing habits - #WorkLifeBalance blog series wrap up
Alex Papadopulos wraps up the work life balance blog series in a really cool, short video – take a look
Sleep - get into the habit - Post 6: #WorkLifeBalance blog series
Lack of sleep can have serious consequences in the work-life balance – Alex Papadopulos shares some tips on how to get into the sleep habit in post 6 of our #WorkLifeBalance blog series
Break those bad eating habits at work - Post 5: #WorkLifeBalance blog series
In this post, the fifth in our #WorkLifeBalance blog series by Alex Papadopulos, he gives a ‘taste’ of why fast food tends to be the easy route and shares some tips on how to improve your eating habits at work.
Get active - at work! Post 4: #WorkLifeBalance blog series
A day at the office shouldn’t mean a day sitting in your chair. Alex Papadopulos shares some great tips on how to get active at work in post 4 of his #WorkLifeBalance blog series
Google AMP for email - driving email interactivity into the future
AMP for email will soon be coming to Gmail. This is an opportunity that will enable even more interactivity in both eBilling and marketing emails
The home office: how to make it work for you and for work - Post 3: #WorkLifeBalance blog series
How to create a great ‘work from home’ environment. Exploring the challenges & some great advice – Post 3: #WorkLifeBalance blog series
Work to live, don’t live to work - Post 2: #WorkLifeBalance blog series
How to identify and acknowledge the signs that your work-life balance is out of whack and ways to break out of that cycle if it is. Read why you should work to live and not live to work
Life of a home office worker: the pros and cons: #WorkLifeBalance blog series
The pros and cons of working from home – first in a blog series focusing on the home office worker and what makes up an ideal work environment
Preparing our children for the future digital workplace
Technology will continue to drive exponential change in the future digital workplace, so it’s essential that children learn how to learn and collaborate through these changes.
Preparing your email marketing database for GDPR
Discover if and how GDPR will impact your business, understand the consent process, how best to obtain it and lots more great advice on getting ready for the regulation.
Email Marketing 2018 - Key trends
What does 2018 hold for email marketing? Read this blog post to discover which digital trends and predictions will immediately impact your marketing efforts as well as results.
Dissatisfied customers will leave their mortgage company
Mortgage customers are leaving because of poor customer service. Discover how mortgage companies can use email to increase customer satisfaction & retention
T'was the season to be profitable! Thanks to memorable emails
As subscriber’s inboxes get fuller, wish lists get longer and budgets get tighter, it’s our chance to do what we do best – make memorable emails.
Enhancing the customer experience through social media and instant messaging apps
Which digital channels are the best for business communications? How to enhance the customer experience using the right social media channels and chat apps.
Reading Room: Email marketing predictions for 2018
Email marketing is evolving every year and it remains a valuable tool for marketers. Read on for trends set to shape this dynamic marketing field in 2018.
Email marketing: a missing link is a missed opportunity
Many FSP’s have stopped including links in their emails mostly because of phishing concerns; but omitting links in marketing emails means lost opportunities
Introducing our human resource specialist, Esmari du Plessis
Spotlight on Striata’s executive members. In this blog post, we have a chat with our HR specialist, Esmari du Plessis.
Reading Room: Customer experience predictions for 2018
Today, improving the customer experience should be top priority for any organization – read on to discover what we can expect in 2018
Our best blog posts - 2017
In this post, we feature some of our best blog posts which proved to be very popular amongst our subscribers and social media followers this year. Read on!
Reading Room: IoT - what about security?
Read on to discover more about the security challenges facing IoT, and how to prevent them – whether you are a consumer, business or product manager
Customer communications: Choice is key!
Pushing customer communications remains popular, but giving customer communication choice of channels is still key to successful digital transformation.
Reading Room: How to prepare your business for the GDPR
A curation of content relating to the GDPR. Read on to learn how it will impact organizations globally and how your business can prepare for it.
Reading Room: Data breaches 2017
A look back at the data breaches that have occurred this year, as well as the resultant implications and risks. Are you well-covered and secure?
What is the future of mobile communications?
Read more about RCS – part of new, more advanced mobile messaging standard, designed to improve the current messaging functionality on your phone
Reading Room: Millennials still love email!
Studies show that Millennials use email quite extensively. Read on to find out more and for some great tips on how best to engage this generation with marketing emails
Profile of a future digital leader
Promising opportunities for future digital leaders or natives and a unique example of a youth embracing digital technology
Reading Room: Analyzing data analytics
Data driven analytics and insights help organizations better understand their customers & grow their business. Read on for some great info on data analytics
Your email marketing data in 2018
It’s crucial that your email marketing data strategy addresses the changes that lie ahead. 5 key factors that will impact your email marketing data in 2018.
Reading Room: The value of Big Data in email marketing
There is no doubt that data plays a key role in either the success or demise of your email campaigns. Hence the value of Big Data in email marketing …
The cost of poor delivery and engagement as a consequence of bad data
Discover the cause of poor delivery and engagement due to the consequence of bad data and why you need to focus more on data quality, not quantity.
IoT, Big Data and AI - the new 'Superpowers' in the digital universe
Discover the ‘Superpowers’ of the digital universe. Improve the customer experience using AI to analyze Big Data, which is largely enhanced by IoT
How can I help you? The rise of the chatbot
This blog post includes an awesome video to help imagine our experience in a future altered by chatbot capabilities and interactions.
Reading Room: Has your email marketing data had a health check?
Poor quality data or lack of data is a challenge faced by many organizations. Read on for some tips and insight into data hygiene and management …
Meet Elizabeth Stephen, VP of Customer Engagement - Americas
Spotlight on Striata’s executive members. In this blog post, we chat to Elizabeth Stephen, VP of Customer Engagement – Americas
Reading Room: Let’s chat about chatbots
Have you heard about chatbots? They are appearing everywhere – Read on to discover which chatbots are being noticed and why you may consider them too.
Digital transformation is reshaping C-level positions
How digital transformation and customer experience is shaping organizations internally, including C-level functions
Reading Room: How digital transformation is shaping organizations internally - including job functions
Read how the digital age is evolving, how digital transformation is shaping organizations and how digital needs of employers are changing.
Why are insurance customers not digitally engaged?
Time for insurers and insurance customers to embrace digital transformation. Mia Papanicolaou explains they should use email to spearhead digital engagement.
Reading Room: The impact of AI on the insurance industry
Great articles and a report that deals with the influence Artificial Intelligence has on the insurance industry and its customer’s experience
Artificial Intelligence - your key to effective digital transformation
This Infographic provides everything you need to know about AI to enhance your digital transformation journey
Reading Room: Exploring digital transformation in the insurance industry
A short round up of articles exploring anything and everything to do with digital transformation in the insurance industry.
Meet our operational guru, Lucy Lehmann
In this post, where we shine the spotlight on our executive staff members, we introduce you to our operational guru, Lucy Lehmann, Head of Operations, UK.
Reading Room: The evolution of digital technology and its impact on various industries
How digital technology is disrupting various industries and driving marketing trends in banking, financial services and insurance (BFSI)
Mobile is the new standard for email design
How to optimize the mobile customer experience. Here are some important factors to consider to improve you mobile engagement game.
Introducing our financial genius, Jacqui Michelson - CFO
Spotlight on Striata’s executive members. In this blog post we chat to Jacqui Michelson – Chief Financial Officer.
Introducing our commercial director in South Africa, Ross Sibbald
Spotlight on Striata’s executive members. In this blog post we chat to Ross Sibbald, Commercial Director in South Africa
Reading Room: Customer experience is today’s hottest business topic
Welcome to the Reading Room – a short round up of interesting reading about anything and everything to do with digital communication & customer experience.
Reading Room: Exploring the current customer communications landscape
Welcome to the Reading Room – a short round up of interesting reading about anything and everything to do with digital customer communications.
Introducing our digital marketing expert, Dori-Jo Bonner - Account Strategist, Africa
Spotlight on Striata’s executive members. In this blog post we chat to Dori-Jo Bonner – Account Strategist, Africa
Can Asia lead the eStatement adoption evolution?
The massive growth in new banking customers however, provides a great opportunity for bankers to default them to eStatements.
Online document presentation reinvented
Read this blog post to discover how our Secure Document Presentation solution will enable you to present interactive documents online, securely.