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Best of 2018 - our top blog posts

2 Simply The Best! Our TOP Blog Posts Of 2018 Online

The dynamic digital landscape in which we operate, allows us to continuously learn and grow. This has gifted our digital experts with a wealth of valuable knowledge, which they used to ‘ignite’ our blog this year. The talk was, once again, all around digital. Popular topics were around customer communications, customer experience, as well as email marketing trends and GDPR.

We have featured our top blog posts below for your reading pleasure. Enjoy!

Unwrapping Artificial Intelligence

There is no doubt that email marketing has evolved over the last few years with a huge amount of focus on customer lifecycle management, personalization, interactive design, data gathering and intelligence, automation and the execution of relevant email triggers. Read what Ross Sibbald says were the key email marketing trends for 2018.

Children Need Digital Intelligence To Survive In An Ever Increasing Digital World

In addition to being actively accessible on all channels, businesses also need to understand how to communicate via each customer’s channel of choice. This could be email, social media, in-app notifications, text or instant messaging. In her post, Linda Misauer discusses ways to interact with customers on social media platforms and instant chat apps, as well as which channels are best suited to business communications.

Every Email Must Be Mobile Friendly

Any business that sends email marketing campaigns was certainly preparing to comply with the General Data Protection Regulations (GDPR), earlier this year – specifically around having the right consent to continue marketing to customers or subscribers. In this topical post, Alison Treadaway gives great advice to assist email marketers with GDPR compliance.

Who Is The Next Addition To Your C Suite Chief Experience Officer Chief Data Officer Or Chief Digital Officer

Not all that long ago, insurers didn’t have to worry too much about communication. It was managed entirely by the broker. The only time they’d really talk to a policyholder was during a claim. Today however, with so many insurance options available, insurers need to take a more customer-centric approach. Read why Mia Papanicolaou believes insurers must maintain direct communications with their clients and how best to go about it.

We look forward to igniting your inbox again in 2019!

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Alison Treadaway

Alison Treadaway

Chief Marketing Officer (CMO)

Alison Treadaway is the ​Chief Marketing Officer (CMO) at Striata. She joined Striata in 2002 and served as managing director of the African region for 13 years. Prior to this, her experience in Internet-related solutions included marketing and sales positions at Internet Solutions and Dimension Data. Her professional certifications and licenses include a Bachelor of Arts (English, German, WITS) and a Post-graduate Diploma in Business Administration (WITS Business School).

Read more of Alison's blog posts here or connect with her on the following social channels: