Best of 2018 - our top blog posts
The dynamic digital landscape in which we operate, allows us to continuously learn and grow. This has gifted our digital experts with a wealth of valuable knowledge, which they used to ‘ignite’ our blog this year. The talk was, once again, all around digital. Popular topics were around customer communications, customer experience, as well as email marketing trends and GDPR.
We have featured our top blog posts below for your reading pleasure. Enjoy!
There is no doubt that email marketing has evolved over the last few years with a huge amount of focus on customer lifecycle management, personalization, interactive design, data gathering and intelligence, automation and the execution of relevant email triggers. If you aren’t incorporating any of these tactics yet, it is definitely time to understand them, start implementing them and realizing the positive impact they will have on your marketing strategy. Read what Ross Sibbald says were the key email marketing trends for 2018.
In addition to being actively accessible on all channels, businesses also need to understand how to communicate via each customer’s channel of choice. This could be email, social media, in-app notifications, text or instant messaging. There is a lot of conversation around how to push marketing information to social media platforms and instant messaging apps, as well as how to integrate these ‘new’ channels with established channels like email. In her post, Linda Misauer discusses ways to interact with customers on social media platforms and instant chat apps, as well as which channels are best suited to business communications.
Any business that sends email marketing campaigns was certainly preparing to comply with the General Data Protection Regulations (GDPR), earlier this year – specifically around having the right consent to continue marketing to customers or subscribers. GDPR is the new golden standard in data privacy legislation that will come into effect on the 25th of May 2018. How do you know if the GDPR’s consent requirements apply to your business? In this topical post, Alison Treadaway gives great advice to assist email marketers with GDPR compliance.
Not all that long ago, insurers didn’t have to worry too much about communication. It was managed entirely by the broker. The only time they’d really talk to a policyholder was during a claim. Today however, with so many insurance options available, insurers need to take a more customer-centric approach. It’s up to the insurer to ensure that their customers receive regular communication that is meaningful to their relationship around their policy. They also need to make sure that the communications they send out are relevant and personalized. Read why Mia Papanicolaou believes insurers must maintain direct communications with their clients and how best to go about it.
We look forward to igniting your inbox again in 2019!
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