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Our top CCM blog posts of 2016! The blog series dominated!

Our Top CCM 2016 FeatureImage2

Our bloggers produced some truly awesome posts this year! I got our email data experts to do what they do best and reveal which posts delighted our subscribers and social media followers the most. The result: Our two blog series proved to be the most popular!

The complexity of email blog series

LindaBy Linda Misauer

A lot goes into creating and distributing email campaigns. There are many moving parts that need to come together to create and deliver the perfect email.

The email creation process can be broken down into several areas, each requiring its own set of expertise. Linda covers each of these areas in her awesome 5 part blog series:

Planning-ppt
Part 1: Planning your email campaign
Data management-ppt
Part 2: Data management
Building-ppt
Part 3: Building and testing emails
Security-ppt
Part 4: Email security

Sending-ppt
Part 5: Sending emails

Linda also created a great infographic to summarise this blog series.

Understanding email authentication blog series

MichelleBy Michelle van den Berg

The tools used to enable email authentication have been around for a long time, but many companies still don’t understand what they do and why there is a need for them.

Some internet service providers (ISP’s) are getting stricter with authentication. Furthermore, the imminent changes in Google will mean that recipients will start getting warnings if senders have not set up their authentication properly.

In her great 3 part blog series, Michelle explains the frameworks (SPF , DKIM & DMARC) that are available to authenticate outbound email campaigns in more detail – how they work and how they should be implemented.

SPF_record
Part 1: Sender Policy Framework (SPF)
DKIM_signature
Part 2: Domain Keys Identified Mail (DKIM)
DMARCPart 3: Domain-based Message Authentication, Reporting and Conformance (DMARC)

Michelle also put together an awesome infographic to help explain email authentication and how it works.

HAPPY HOLIDAYS FROM ALL AT STRIATA!

We would love to hear from you! Let us know what topics you would like to read about in the new year – comment below or if you would prefer to chat, then get in touch with us…

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Alison Treadaway

Alison Treadaway

Chief Marketing Officer (CMO)

Alison Treadaway is the ​Chief Marketing Officer (CMO) at Striata. She joined Striata in 2002 and served as managing director of the African region for 13 years. Prior to this, her experience in Internet-related solutions included marketing and sales positions at Internet Solutions and Dimension Data. Her professional certifications and licenses include a Bachelor of Arts (English, German, WITS) and a Post-graduate Diploma in Business Administration (WITS Business School).

Read more of Alison's blog posts here or connect with her on the following social channels: