Our bloggers produced some truly awesome posts this year! I got our email data experts to do what they do best and reveal which posts delighted our subscribers and social media followers the most. The result: Our two blog series proved to be the most popular!
The complexity of email blog series
By Linda Misauer
A lot goes into creating and distributing email campaigns. There are many moving parts that need to come together to create and deliver the perfect email.
The email creation process can be broken down into several areas, each requiring its own set of expertise. Linda covers each of these areas in her awesome 5 part blog series:
 Part 1: Planning your email campaign |  Part 2: Data management |  Part 3: Building and testing emails |  Part 4: Email security |
Linda also created a great infographic to summarise this blog series.
Understanding email authentication blog series
By Michelle van den Berg
The tools used to enable email authentication have been around for a long time, but many companies still don’t understand what they do and why there is a need for them.
Some internet service providers (ISP’s) are getting stricter with authentication. Furthermore, the imminent changes in Google will mean that recipients will start getting warnings if senders have not set up their authentication properly.
In her great 3 part blog series, Michelle explains the frameworks (SPF , DKIM & DMARC) that are available to authenticate outbound email campaigns in more detail – how they work and how they should be implemented.
 Part 1: Sender Policy Framework (SPF) |  Part 2: Domain Keys Identified Mail (DKIM) |  Part 3: Domain-based Message Authentication, Reporting and Conformance (DMARC) |
Michelle also put together an awesome infographic to help explain email authentication and how it works.
HAPPY HOLIDAYS FROM ALL AT STRIATA!
We would love to hear from you! Let us know what topics you would like to read about in the new year – comment below or if you would prefer to chat, then get in touch with us…
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Alison Treadaway
Vice President, Marketing, Striata, a Doxim Company
She joined the Striata in 2002, and served as Managing Director of the African region for 13 years. Prior to this, Alison’s experience in Internet-related solutions included marketing and sales positions at Internet Solutions and Dimension Data.
Alison has 24 years of experience in the ICT sector. She holds a Bachelor of Arts (Languages, WITS) and a Post-graduate Diploma in Business Administration (WITS Business School).
Read more of Alison's blog posts here or connect with her on the following social channels:
