Yes, email is complex! Our most experienced staff still have “a fear of pressing play” on an email campaign and we even celebrate when new employees click the play button for the first time. They hover over the button and then quickly re-test before sending. This is because they know that a lot goes into creating and distributing email campaigns. There are many moving parts that need to come together to create and deliver the perfect email.

The email creation process can be broken down into several areas, each requiring its own set of expertise:

Planning	Data management	Building
Testing	Security	Sending

We have created a great infographic that gives a clear overview of the complexity of email – highlighting all the points above that we will cover in detail in this blog series. Be sure to take a look!

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