Essentially, how do you market to a client base in a way that holds their attention and keeps them loyal to your brand?
Striata’s expert bloggers discuss and share tips on various topics related to digital customer communications.
Testing is necessary to see what works specifically for the type of communication you’re sending and the target market you’re sending it to.
Few projects will yield a better ROI than paperless billing solutions
Because no two campaigns could have identical elements in each of the influencing factors, the usefulness of an ‘industry standard’ is questionable.
It is near impossible to calculate a true monetary value for email. There are just too many variables and too many unknowns.
Incorporating marketing offers within your transactional messages provides you with some of the best marketing real estate
The bulk of eInvoicing will be done between SME’s and that they will most likely utilize PDF as the format and email as the transport layer.
An email ‘welcome’ communication series is vital, as it opens a dialogue with your customers and is an opportune time to gather feedback on their preferences
Postal services are now looking at how they can adapt to the evolving communications paradigm…
RFPs are a time consuming process, but if you take the time to do it right from the start, you will find the perfect ESP for your business.
If a simple feature check is not what you’re after, then an RFP may be the right choice for you.
Customer’s fears of losing control over their documents is to “deliver” a tangible electronic copy of everything you send to without a data breach
Use the same tactics in email marketing as you would if you were to start a conversation with someone you don’t know by starting with a welcome email
No business can survive such a radical drop in demand for its services and hope to continue business as usual. Not even the Post Office
There’s no doubt that the Internet is changing the way we express ourselves via email, SMS, IM and social media
Email: still very much alive and kicking! Choice has become the order of the day. People can choose their preferred medium of communication
Email lies in the center of all communication, be it a notification from a social channel, a confirmation of a purchase, a trigger based …
The main source of paperless adoption for many companies is to rely on customers to proactively seek out eBilling on their website and sign up
Email billing is incredibly successful if you get the principals of adoption correct.
Email subscribers want to receive exclusive deals based on their interests. What are they getting in that email newsletter that they can’t get anywhere else?
eBilling is “green” – everyone knows this. It’s a truism so obvious and self-evident that it is hardly worth mentioning.
This business of sending emails from a firstname.lastname@example.org address and actually advertising in the content that “this mailbox is not monitored”, is just plain bad practice.
Wouldn’t it just be simpler to email the customer a Secure PDF eStatement each month?
Data is at the core of every one of the issues highlighted and getting relevant data is easier said than done.
You have to employ a new strategy for digital advertising if you expect your customers to interact accordingly with your brand
Get the most out of your email service and consider all aspects including distribution, best practice, effective campaign concepts and appropriate CTA
Is your eBilling strategy focused on the “customer experience”?
As a demand generation tool – the old statement stuffer can act as the …
If your communications become a burden, a hassle or a complication to consumers, they will switch you off,
HSBC rescued me with a limited function account that I could open with just a passport.
Striata may just have the Ultimate Team for the inaugural eBilling World Cup.
The right content, at the right time, using the right channels and all based on customer feedback will enable you to be relevant to the target audience
Confusion reigns in the land of eBilling and eInvoicing. Which model will save more? Both claim to be able to save billions…
Giving a $5 credit on the next utility bill for registering for eBilling, or charging $2 per month for a paper bill is a clear indication that your eBilling product doesn’t meet your customer’s requirements. What does a real bill upgrade involve then?
These emails usually consist of a single line of text, in a simple, text-based email though – that’s a massive opportunity lost!
You may not consider this to be a make-or-break distinction, but we have seen that it is no less crucial than the message itself
I’m a victim of phishing attacks each week, but as part of an antiphishing working group, I know better than to click on the links …
Consumers do not want additional mailboxes. It is complicated enough, keeping multiple email accounts in sync between work, home & mobile
eBilling is becoming increasingly popular, with more and more companies launching alternatives to paper bills