It is vital to get as many emails opened as possible, for the teasons applicable to the consumer but also for your reputation at an ISP
Striata’s expert bloggers discuss and share tips on various topics related to digital customer communications.
Part 3 - Improve deliverability: Your email has been delivered, now will it be opened?
Part 2 - Improve deliverability: How to glide through spam filters
There are no well documented algorithms, keywords or methods used to filter emails.
Email Deliverability Part 1 - Improve deliverability: validate customer email addresses
This is an important step in your email deliverability efforts. Getting it right the very first time
What do they do with my data?
Can I trust my suppliers to keep my personal information secure?
Email: 8 Rules of engagement
Why? Many ISPs use engagement as a measure of whether or not an email is in fact wanted by their customer base.
66 Reasons to simplify your customers’ eBilling experience
A survey of 2,000 adults showed that 30% have over 10 unique passwords to remember, and I’m one of the 8% with more than 21 passwords.
Send Birthday emails to customers - your gift is a great ROI
Create a Birthday Email Experience that takes advantage of marketing and cross selling opportunities
3 Top reasons to start sending email receipts
I believe all retailers should move to email receipts. Sick of sifting through grubby, crumpled bits of processed tree in my wallet.
The ABCs of Sender Authentication - what it means and why it’s important
Sender Authentication: DKIM, SPF and DMARC. It’s imperative that these records are set up for your email campaigns and brand reputation.
3 Easy steps to mitigate phishing attacks
Taking these steps will minimize the risk of your company and customers becoming the victims of phishing attacks.
The 2012 Banking Challenge: Paper turn-off test cases - predict the outcome
As many eBilling projects hit a plateau of customer adoption, the cost of turning-off each piece of paper increases
9 Reasons email is best for the delivery of confidential customer documents
Remember to always think about the UX when considering a channel to delivery confidential customer documents.
Are you disciplined enough to run your own email marketing campaigns?
Email allows you to engage with customers and take them on a journey through to the sale and a flourishing, persistant online relationship.
Email: The Nudge Effect
The presence of an unopened email in an inbox can influence a recipient’s behaviour and action by simply creating awareness or acting as a reminder.
The Long Tail of eInvoicing Success
The future of eInvoicing is getting brighter for SMEs and is changing this ‘big business’ paradigm
Get your customers to say 'Yes' to digital documents
Understanding that our customers are slow to make a decision and will often just ignore the request altogether.
Being an email marketer is like being a movie star
When you, as an email marketer, distribute an email campaign, you have millions of eyes ‘watching’ in the form of the mail servers you want to deliver to and the email recipients.
5 ways to effectively promote your brand through transactional email
All scheduled and triggered communications to your customer have the ability to promote your brand
Why secure email technologies won't turn off paper
A device agnostic solution is the only solution that offers customers true convenience.
Why would you segment your eStatement client base?
Essentially, how do you market to a client base in a way that holds their attention and keeps them loyal to your brand?
Why email split testing HAS to be a focus this year
Testing is necessary to see what works specifically for the type of communication you’re sending and the target market you’re sending it to.
eBilling: step into your customers’ shoes
Few projects will yield a better ROI than paperless billing solutions
Should you consider industry standards for Open and Click rates?
Because no two campaigns could have identical elements in each of the influencing factors, the usefulness of an ‘industry standard’ is questionable.
Do we really know the true value of email?
It is near impossible to calculate a true monetary value for email. There are just too many variables and too many unknowns.
Inject some life into transactional messages
Incorporating marketing offers within your transactional messages provides you with some of the best marketing real estate
5 Reasons why PDF will be the saviour of eBilling and eInvoicing
The bulk of eInvoicing will be done between SME’s and that they will most likely utilize PDF as the format and email as the transport layer.
Putting out a welcome mat in the digital world
An email ‘welcome’ communication series is vital, as it opens a dialogue with your customers and is an opportune time to gather feedback on their preferences
Secured with spit - Post Office insists letters are safer than email
Postal services are now looking at how they can adapt to the evolving communications paradigm…
When looking for an ESP, who should be putting an RFP together?
RFPs are a time consuming process, but if you take the time to do it right from the start, you will find the perfect ESP for your business.
Understanding the why, will help focus the RFP
If a simple feature check is not what you’re after, then an RFP may be the right choice for you.
Lessons learned from Citibank's data breach
Customer’s fears of losing control over their documents is to “deliver” a tangible electronic copy of everything you send to without a data breach
Is your customer breaking-up with you
Use the same tactics in email marketing as you would if you were to start a conversation with someone you don’t know by starting with a welcome email
Saving trees - killing the Post Office
No business can survive such a radical drop in demand for its services and hope to continue business as usual. Not even the Post Office
How the Internet is changing language IRL (in real life)
There’s no doubt that the Internet is changing the way we express ourselves via email, SMS, IM and social media
Email is very much alive and kicking
Email: still very much alive and kicking! Choice has become the order of the day. People can choose their preferred medium of communication
If relevant, the simple email is the ultimate killer app
Email lies in the center of all communication, be it a notification from a social channel, a confirmation of a purchase, a trigger based …
How does your eBilling ROI stack up?
The main source of paperless adoption for many companies is to rely on customers to proactively seek out eBilling on their website and sign up
Technically right but strategically wrong
Email billing is incredibly successful if you get the principals of adoption correct.
It's an integrated messaging world
Email subscribers want to receive exclusive deals based on their interests. What are they getting in that email newsletter that they can’t get anywhere else?
eBilling: greenwashing is hogwash
eBilling is “green” – everyone knows this. It’s a truism so obvious and self-evident that it is hardly worth mentioning.
The Digital (non) Dialogue
This business of sending emails from a [email protected] address and actually advertising in the content that “this mailbox is not monitored”, is just plain bad practice.
Your eStatement is ready - click here to be phished!
Wouldn’t it just be simpler to email the customer a Secure PDF eStatement each month?
It's all about the data!
Data is at the core of every one of the issues highlighted and getting relevant data is easier said than done.
If you’re not segmenting, don’t bother advertising
You have to employ a new strategy for digital advertising if you expect your customers to interact accordingly with your brand
Email, at your service - as always
Get the most out of your email service and consider all aspects including distribution, best practice, effective campaign concepts and appropriate CTA
Make it an eBilling evolution, not a revolt
Is your eBilling strategy focused on the “customer experience”?
Demand Generation from Transpromo Marketing, eInvoicing and Electronic Payment
As a demand generation tool – the old statement stuffer can act as the …
Email marketing is a specialization
If your communications become a burden, a hassle or a complication to consumers, they will switch you off,
Why I love and hate HSBC
HSBC rescued me with a limited function account that I could open with just a passport.
The World Cup of eBilling
Striata may just have the Ultimate Team for the inaugural eBilling World Cup.
Is your email marketing relevant enough to make you stand out?
The right content, at the right time, using the right channels and all based on customer feedback will enable you to be relevant to the target audience
eBilling vs eInvoicing - Billions vs Billions
Confusion reigns in the land of eBilling and eInvoicing. Which model will save more? Both claim to be able to save billions…
If iPhone and BMW can do it, why can't an eBill?
Giving a $5 credit on the next utility bill for registering for eBilling, or charging $2 per month for a paper bill is a clear indication that your eBilling product doesn’t meet your customer’s requirements. What does a real bill upgrade involve then?
Transactional email: have you considered the opportunities?
These emails usually consist of a single line of text, in a simple, text-based email though – that’s a massive opportunity lost!
Which day is the right day for email?
You may not consider this to be a make-or-break distinction, but we have seen that it is no less crucial than the message itself
I’ve been Phished, Again!
I’m a victim of phishing attacks each week, but as part of an antiphishing working group, I know better than to click on the links …
I DO NOT want another mailbox
Consumers do not want additional mailboxes. It is complicated enough, keeping multiple email accounts in sync between work, home & mobile
The eBill Knows No Limits
eBilling is becoming increasingly popular, with more and more companies launching alternatives to paper bills