• Subscribe   
  • Subscribe   

What makes flat design so appealing?

Email Designs Moving Toward Simplicity

Have you noticed a change in email designs lately? There’s a move toward simplicity – flat design. At the very heart of it, flat design takes away all of the unnecessary items and replaces them with, well… nothing.

Yes, nothing is what we are now being exposed to in the flat design era. Instead of rounded, curved, beveled buttons with inner shadows and outer glows; we are simply presented with a squared off, single colored block with an icon or a text label, or maybe both.

The reason is that a simple design is easier to read and easier for the user to understand how to take action.


Keep it simple – keep it flat

A common design mistake is to over-design particular elements, and have far too many colors on-screen, which results in sensory overload for your recipients. This can easily cause distraction from the main content and core message of your email, creating unnecessary hurdles for your campaign.

Keep It Simple is the perfect phrase for how one should design emails.

Especially if you consider that the email audience is evolving and now consists of many mobile consumers that are on the move. The design needs to be clear and enhance the message.

Flat design forces clean, simple patterns

A short, concise, easy to read story allows your recipients to consume the intended messages as quickly and effectively as possible. And this means: maximized campaign goals.

Want to get the most out of your email design? We can help you… let’s chat

Improve the customer experience with secure document delivery today


By submitting your details via this form, you are consenting that we receive and store your information for the exclusive purpose of contacting you.
  • We will not share or publish your information or process it for any other reason.
  • Once your request is fulfilled, we will either delete your information or request your consent for further processing.
  • Please find additional information in our Privacy policy.
View our Terms of use | Protected by reCAPTCHA.

Striata Communications

Striata Communications

Striata Digital Customer Communication

The world’s largest financial services, utility, insurance, retail and telecommunications companies achieve unrivalled results by replacing print and mail with Striata’s interactive electronic documents and transactional messages.

See all our guest posts here and connect with us on the following social channels: