If the year 2020 has taught us anything, it’s that business requirements can change almost overnight. Most companies used to plan their customer communication schedule a couple of months in advance. That got turned on its head very quickly in early 2020, when businesses had to migrate their processes and communications to digital alternatives, or risk losing contact with customers completely.
The ensuing advice came at us fast and furiously:
“Send more email!
Wait, customers are overwhelmed – send less.
Ensure every message is relevant!
Keep customers engaged.”
Now that the dust is settling, have you slowed down long enough to consider the “WHY” of each communication you send?
It’s time to begin re-imagining experiences within customer communication
Follow this great blog series to find out more!
Part 1: Have we lost sight of the real purpose of customer communication?
Part 2: Manufactured experiences: designing from the ground up
Part 3: Why manufacturing customer experiences will result in ROI
Brent Haumann
Managing Director, Africa
Brent Haumann is the Managing Director at Striata, Africa. He started with the company in 2005 as a Project Manager and went on to head up Platform Development for over 10 years. Prior to Striata, Brent managed large software implementations for Educos and Deloittes.
His current position includes leading Striata’s South Africa and African regions.
Read more of Brent’s blog posts here or connect with him on the following social channels:
