Re-imagining experiences within customer communication
If the year 2020 has taught us anything, it’s that business requirements can change almost overnight. Most companies used to plan their customer communication schedule a couple of months in advance. That got turned on its head very quickly in early 2020, when businesses had to migrate their processes and communications to digital alternatives, or risk losing contact with customers completely.
The ensuing advice came at us fast and furiously:
“Send more email!
Wait, customers are overwhelmed – send less.
Ensure every message is relevant!
Keep customers engaged.”
Now that the dust is settling, have you slowed down long enough to consider the “WHY” of each communication you send?
It’s time to begin re-imagining experiences within customer communication
Follow this great blog series to find out more!