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Maximize customer engagement with hyper-personalization

How Do You Use Hyper Personalization To Maximize Customer Engagement

According to WebEngage, 90% of enterprises are stuck in the segmentation and rules based marketing phase…

But, customers expect hyper-personalized experiences.

Your customers expect you to know them and then deliver rich communications filled with content that they care about. Today, it is more than “Hi Mike”, it’s the layer down where you change tone, approach, best offer etc. all tailored to each individual customer

This type of personalization that drives value takes into account all the relative factors, namely; who you are, your digital savviness, your spend, etc… But, how are brands able to do this?

Watch our Vlog  to learn how you can leverage your chosen AI and analytics technologies to deliver hyper-personalized messages to your customers. It also includes some prime examples of hyper-personalization in the market today.

Key discussion points

  • Enhance the digital customer experience through hyper-personalized experiences
  • Use data to refine communications for enhanced customer engagement
  • Promote a seamless digital experience regardless of device or channel
  • Create digital relationships with customers
Elizabeth Stephen

Elizabeth Stephen

VP of Customer Engagement - Americas

Elizabeth Stephen is the VP of Customer Engagement for the Americas, overseeing all commercial business and channel management in North and South America. For more than a decade, Liz has managed teams of sales groups both nationally and internationally. She has a true passion for helping customers identify their needs and consulting with them to help fill those needs. Since joining Striata, Liz has taken a keen interest in Customer Communications Management (CCM) and helping clients utilize digital communications to enhance the overall customer experience.

Liz is Chilean and holds both undergraduate and graduate degrees from the University of Miami.

Read more of Elizabeth's blog posts here or connect with her on the following social channels:

Dori-Jo Bonner

Dori-Jo Bonner

Account Strategist - Striata Marketing Solutions at Striata, South Africa

Dori-Jo studied a Bachelor of Business Administration in Marketing Communications. She joined Striata in 2009 as an Account Executive and has taken every opportunity to expand her skills and experience in digital communication. In her current position as Account Strategist at Striata, Dori-Jo is responsible for researching and proposing solutions that add strategic value to our client’s marketing efforts by significantly improving the customer experience. Her years of running email marketing operations and execution means she is also a sought-after advisor to Striata’s email marketing production teams.

Read more of Dori-Jo's blog posts here or connect with her on the following social channels: