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Maximize customer engagement with hyper-personalization

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According to WebEngage, 90% of enterprises are stuck in the segmentation and rules based marketing phase…

But, customers expect hyper-personalized experiences.

Your customers expect you to know them and then deliver rich communications filled with content that they care about. Today, it is more than “Hi Mike”, it’s the layer down where you change tone, approach, best offer etc. all tailored to each individual customer

This type of personalization that drives value takes into account all the relative factors, namely; who you are, your digital savviness, your spend, etc… But, how are brands able to do this?

Watch our Vlog  to learn how you can leverage your chosen AI and analytics technologies to deliver hyper-personalized messages to your customers. It also includes some prime examples of hyper-personalization in the market today.

Key discussion points

  • Enhance the digital customer experience through hyper-personalized experiences
  • Use data to refine communications for enhanced customer engagement
  • Promote a seamless digital experience regardless of device or channel
  • Create digital relationships with customers
Elizabeth Stephen

Elizabeth Stephen

Vice President, Relationship Management, Aspire CCS

Liz is part of the Aspire CCS team in the US. She has a true passion for helping organizations identify their customers' needs and consulting with them to help fill those needs. Liz has for the past 8 years focused on Customer Communications Management (CCM) and helping clients utilize digital communications to meet their CX goals.

She is a lead consultant, workshop facilitator, blogger, and frequent speaker.

Prior to Aspire, Liz was at Striata, helping customers move to paperless, and then at Doxim as part of the consulting team helping clients advance in their digital maturity and digital adoption.

Read more of Elizabeth's blog posts here or connect with her on the following social channels: