Today’s digital-savvy consumer has the power and ability to buy what they want, when they want and how they want. Retail shoppers, whether online or instore, expect a great customer experience, before, during and after they shop.
To stand out from the clutter, retail communicators need to ensure that their content is presented at the relevant moment via the customers preferred channel. The best way to achieve this is through hyper-personalized and relevant digital customer communications.
Retail documents – such as digital receipts, collections notices and loyalty statements – add convenience for the customer and efficiency for the retailer. Sending documents digitally opens new engagement opportunities and creates a powerful customer touchpoint.
Experience it for yourself!
Demo - Interactive, digital retail documents
Send yourself a demo of our interactive retail receipt, collections notice or loyalty statement showcasing how customers can view a retail receipt, find out their loyalty tier, view personalized discounts, or be prompted to pay the amount due on any device.
Demo - Mobile screens
Scroll down to view sample screens of an interactive insurance document, viewed on a mobile phone.
Resources
Jump to a list of posts, articles, and whitepapers on enhancing the customer experience for retail and loyalty customers through digital communication.
Demo – Mobile screens
Transaction details
Viewing transaction details of the purchase.
Product information
Accessing more information on the purchased product.
Product options
Viewing relevant product offerings, as well as discounts / coupons.
Loyalty program
Reviewing loyalty program & accumulated points information.
Customer feedback
Giving customer feedback / rate experience & product.
Social sharing
Sharing purchase information on social media platforms.
Direct Marketing
Promote relevant products to existing customers.
Demo – Interactive retail receipt, collections notice and loyalty statement
Get a retail receipt, a collections notice or a loyalty statement sent to your inbox.
The following user features are showcased in the demos:
Demo 1 - Retail Receipt - Email
- Email with retail receipt
- Returns policy
- Interactive, clickable product rating
- Sharing on social media
- Customized deals and sale items
Demo 2 - Retail Collections Notice - EMC
This demo requires a once off download of the Striata Reader app
- Cover email with secure encrypted EMC attachment
- Striata Reader download instructions
- Open secure statement using a password or shared secret
- Interactive, clickable experience (offline)
- Encrypted notice includes:
- Amount overdue
- Make an instant payment
- Set a reminder to pay
- Alternative methods to pay
- Account transaction history
- Account protection information
- Contact information
Demo 3 - Retail Loyalty Statement - PDF to online
- Cover email with secure PDF attachment
- Open secure statement using a password or shared secret
- Interactive, clickable PDF experience
- From the PDF, click through to secure, personalized website experience
- Encrypted statement includes:
- Statement of loyalty points
- Tier information
- Latest purchase receipt
- How the scheme works
- Member discounts
- Reward partners
- Update personal details
Demo 4 - Retail Loyalty Statement - EMC
This demo requires a once off download of the Striata Reader app
- Cover email with secure encrypted EMC attachment
- Striata Reader download instructions
- Open secure statement using a password or shared secret
- Interactive, clickable experience (offline)
- Encrypted statement includes:
- Statement of loyalty points
- Tier information
- Latest purchase receipt
- How the scheme works
- Member discounts
- Reward partners
- Update personal details
Experience it for yourself!
Resources
The future of loyalty is digital
Loyalty programs make for powerful marketing tools, but modern programs must go beyond awarding points and appeal to an individual’s needs for personalized experiences and deeper engagement. Read this whitepaper to discover why digital is a great fit for loyalty, and how you can enhance member experience through hyper-personalized and relevant customer communications.
Customer engagement and loyalty
Most loyalty programs battle to engage customers beyond the basic transactions. Low customer engagement leads to a poor experience and customers are more likely to switch brands as a result. Enter the Reading Room to understand why customer loyalty is not achieved by only focusing on driving repeat purchases, but also creating a great, personalized, customer experience.
3 Top reasons to start sending email receipts
Asking a customer for their email address in order for you to issue an email receipt is a sure-fire way to get an accurate path to your customer’s inbox. If a correct address is the only way a customer will be able to return an item, you can bet your bottom dollar that you will be given the correct information. Your customer receives a better experience and news on promotions, while you get sales and loyalty
8 Ways email can improve your customers’ online shopping experience
Many retailers have failed to offer a comparable customer experience when shopping in-store and online. It’s evident that online shoppers want convenience and a great experience. Here are some ways email can be used to improve your customers’ online shopping experience: before, during and after they shop.
The success of today’s loyalty programs is all about member engagement
To make sure a loyalty program stands out from the clutter and remains relevant, loyalty marketers need to ensure that their content is present at the precise location and moment, that members want to engage. The key to engagement lies in achieving a balance between the right level of program complexity and ease of use. This balance is created and supported by regular, informative and contextual communications.