Operational messages are key to enhancing your customers’ digital experience. Elizabeth Stephen explains the value of operational messages in her latest blog post
Here are all my blog posts. Enjoy the read!
Not every customer will react in the same way to a company’s preferred paperless route. Customers want choice.
Pushing documents as secure attachments through email (PUSH) is a complementary strategy that offers yet another option for your customers.
Lessons learnt from Latin America. It’s all about convenience and the world we live in perpetuates this trend.
Trends dictate many of the decisions made by companies, but it is always interesting to see whether they align with consumers’ want.