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CX Architecture

CX Architecture

Will your CX architecture keep pace with future innovations?

In today’s fiercely competitive market, customer experience (CX) is what will determine whether a business remains competitive, and having the right strategic architecture is key to CX success.

Each component of a CX architecture must, in addition to excelling at its function:

  1. Provide value to decision-makers
  2. Positively impact the experience customers have when engaging with the brand.

The most effective CX architectures are comprised of best-of-breed technologies which work together to meet specific business needs.

Considering the pace of advancement in CX technologies, it makes sense to avoid a technology lock-in, where it’s just too expensive to replace a single, all encompassing platform that doesn’t keep pace with the business’s needs.

Retain flexibility in your CX architecture with best-of-breed, complementary solutions


Our CCM platform has been designed to seamlessly integrate as the digital customer communication component of a best of breed CX architecture.

The modular service design and rich APIs create a clear set of responsibilities between the platform and other complementary technologies within your CX architecture.

Our purpose is to help you create stronger relationships with your customers.

By integrating our digital communication platform into your strategic architecture, you can automate, deliver and analyze digital communications from across the organization, through a single, centralized platform.

Keen to understand more about the state of your CX architecture?

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Complementary resources


Enhancing the customer experience through interactive email documents

Tags: Xploration 2017, digital communication, customer experience, UX, UX in email, Interactive email, xploration, Xploration 2017, customer experience , CX

From paper to digtial and from digital to an exceptional customer experience through interactive email. Moving the boundaries of what digtial offers your customers. Michael Wright presents at the 2017 Xploration conference in Orlando USA.

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