User Experience (UX) is not a design, or how the design is laid out, or even the colour pallet used. It is neither content nor interactivity. UX is a marriage of all these aspects in a way that translates into positive user engagement. A collaborative team effort achieves great user experiences. Keen to know more? Chat to an eMarketing expert on all aspects of email design

In this edition of eMarketing Insight we highlight 4 important UX techniques your ESP should employ

Is your ESP designing your emails? 4 Important UX techniques they should employ

If your ESP is designing your emails, then ensure they are providing the guidelines and framework that is both functional and designed to maximize response. Ultimately serving up a fantastic user experience!