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13 Reasons why we love email marketing...

Published on 08 Sep 2014
Our Passion For Email Marketing

We were going to give you some more great eMarketing tips and hints, however, in this issue of the eMarketing Insight we decided to share our PASSION for email and email marketing with you instead…

“The only way to do great work is to love what you do” – Steven Jobs

13 reasons why we love email marketing...
It tells an amazing story or paints a picture in a personal way - it's so much more than 140 characters on a newsfeed
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It blends art and science and makes campaigns great
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It's a truly measurable marketing channel that generates actionable data
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With a ROI of 4,300% (DMA 2013 Fact Book) it just WORKS
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It's about relationships and relevance, not ratings
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It's always changing - there's something new and innovative to add or explore all the time
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An email address is like glue that binds all digital profiles and activities
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Dynamic content allows for live email that is suited to ME only
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We are able to touch so many people all over the world in a matter of minutes
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It's far more cost effective and more awesome than print (IMHO - Ed)
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It can generate an immediate response
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It's the killer app as it's on every device - 51% of emails are opened on mobile (Litmus)
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It works brilliantly with something else we love - social media

It’s a beautiful thing when a career and a passion come together” – Unknown

Let us introduce you to email marketing – we will ensure the relationship flourishes and grows into an endless love affair …

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