Spotlight on Striata’s executive members. In this blog post we chat to our Chief Marketing Officer (CMO) and digital leader, Alison Treadaway.
Striata’s expert bloggers, namely our managers, executives and developers discuss and share tips on various topics related to digital customer communications.
Spotlight on Striata’s executive members. In this blog post we chat to our Managing Director and digital professional, Stergios Saltas
Data privacy: some practical guidelines and opinion pieces for you to review and implement
Spotlight on Striata’s executive members. In this blog post we chat to Linda Misauer, Head of Global Solutions and digital guru.
Mia Papanicolaou addresses the potential issues organizations may face when making the customer centric transformation.
A round-up of research reports, benchmarks and trends on email marketing
Large-scale adoption of technology requires educating users in order to diminish the opportunity it gives to phishers and fraudsters
On his quest to learn more about blockchain technology, Brent Haumann identifies five points that would assist anyone on a similar path
Our staff helped us identify 10 values that make Striata awesome. The feedback motivated the publishing of an eBook.
A website, mobile app breach or vulnerability may happen without us ever knowing about it. Great password tips to help make things a little more difficult
Understand the full potential of Big data and how to use it for effective email communications
How to create a culture of security in your business. Some great advice by Striata’s very own Alison Treadaway
The only reason why we’re designing and coding responsive emails and landing pages is for an improved customer experience.
In this post, we celebrate our company culture and discuss how we strive to continuously build, improve and preserve it.
New payment technologies lead the way, while some online billers still fail to meet consumer expectations
Our digital lifestyle is evolving, as sensors are now being embedded into products at the point of manufacture – born digital.
Our bloggers produced some awesome posts this year! Taking a look back at our two blog series, which were the most popular.
Techniques that will prepare your children for a career in the unpredictable technology-driven future.
How to prepare our children for success in an unpredictable future
Achieve the next leap forward in customer communication by giving customers insight into their own data with interactive documents
Authentication is required when access to digital information is involved. This blog post looks into the future of user authentication
AI is not something to think about in the future. It is here. Why your business needs to start leveraging this technology…
Understanding online systems security, the latest updates and their impact on your business.
Trends like Pokemon Go rise and die quickly, so ensure your brand is able to act fast. Digital communications is the way to Go
If customers are opening eBills on their mobile device and have a mobile wallet loaded, why should they have to pay from another channel?
Video blog (Vlog):Good testing and report strategies to close the loop in your paperless communication strategy
Video blog (Vlog): Discover mobile communication strategies that will delight your customers and keep them paperless
Plan for automation failure by harnessing the power of instant electronic communication – email and text (SMS) notifications
Personalization alone won’t guarantee improved campaign performance. Everything else must work in tandem
Innovation is incremental. The concept of innovating is about an effective application of technology that solves both business and customer problems.
Your email marketing campaign I have been testing is about to go live. As you begin to move the mouse pointer over to the ‘send’ button, time slows down and it feels like forever but it eventually reaches its destination. Follow this testing checklist to ensure you are covered.
61% of American workers view email as “very important” for doing their job
We are often so focused on responsive design & placement of leading content that we forget the basic elements that encourage subscribers to open the email.
It’s our 5th year as a sponsor of the annual Billentis report, a research initiative that looks at developments & trends in the eInvoicing & eBilling arena.
Security in the physical world involves putting a box, fence or wall around what you are trying to protect. But on email you rely on end-to-end encryption
Setting up SPF or DKIM in isolation will help towards improving your email delivery and authentication. Now we need to set up DMARC
The strength of a digital customer communication tool is not just about sending out bulk email.
A loyalty program cannot perform its function without consistent and regular communication. An ideal channel for this is email, due to its ubiquity and ability to provide a personalized customer experience.
This post will explain the next element in the authentication framework, which is DKIM – DomainKeys Identified Mail
If you adopt a sensible & consistent approach to your data security, it’s possible that phishers, hackers & fraudsters will target you next
There are stringent processes that should be considered when it comes to emailing documents containing confidential customer information.
Understanding the success of email campaigns – goals and outcomes
Part 3 of our complexity of email blog series explores email building and testing
SPF authenticates sending servers and provides protection against “envelope sender address” forging.
What do you think about data protection? PoPi will not dissuade spammers or scammers
Data management is not as simple as exporting your customer list into an Excel spreadsheet and then uploading it for your email send.
Ray Tomlinson passed away earlier this month from a suspected heart attack at the age of 74.
It is in your best interest to understand your audiences likes, dislikes, pain points and challenges, as well as how they interact with your brand.
The tools used to enable email authentication have been around for a long time, but many companies still don’t understand what they do.
There are so many things to consider before you embark on an email campaign. Need any help planning your email campaigns? Let’s chat
Last week, on “Safer Internet Day” Google made the news with a number of announcements. 2GB of free drive space for those users completing a security check up and notifications regarding non-authenticated or secure transmission of email. The good news is that Striata supports both of these technologies.
Often, Welcome and Transactional or eCommerce emails are set up and forgotten about, resulting in them being outdated and dare I say it …ugly.
Yes, email is complex! Our most experienced staff still have “a fear of pressing play” on an email campaign Yes, email is complex! Our most experienced staff still have “a fear of pressing play” on an email campaign
We’ve analyzed the data, polled clients, asked the experts and come up with a list of mobile marketing myths. Ready, set, debunk…
Outlining the trends to look out for and focus on in 2016 as part of my predictions for the year
You have collected your customers’ email addresses, but how do you get them to switch from paper to electronic communications?
The best and worst, the tears and the triumphs – sounds dramatic, I know, but this is festive season marketing – digital style.
There are a lot of rules & regulations around email distribution, that have to be followed by all ESPs. View our infographic!
By starting with the email project brief, you can almost immediately begin writing a user focused story, which will encompass the entirety of the user experience.
Email collection: 4 starting points to consider before collecting emails, email address clean-up & when to start your eDocument process
Would you like to find out more about the benefits of adding secure document delivery to your current document delivery portfolio?
Find out more about Striata’s integrated response management solution and close the loop on all your marketing and business email campaigns
Email is by far the best entry point to encourage downloads. If apps are the new lead actor, then email is the all-important supporting actor.
Only the sections dealing with definitions and the establishment and activities of the Information Regulator for the PoPI Act came into effect.
Keep enhancing the channels that remain the high performers of customer engagement.
There are many reasons NOT to use a no-reply email address…
This is what your market looks like: Some customers like paper, while others prefer online self-serve. Get a multichannel communication strategy
The real genius is the artistry required to make these messages powerful – a feat that involves imagination and expertise.
We give you eight easy steps to simplify your email marketing process…
Your email subject line is an invitation, a front door, a salesperson, an ambassador. It’s important, to say the least.
Getting complex business rules right is a key element in the ultimate success of personalized customer communications and documents
During the winter months, it seems work becomes just that much harder for our employees.
GIF animations can help marketers highlight key messages, enhance creative and entertain readers – so, why aren’t they used more frequently in email marketing messages?
The Striata Technical Conference 2015: Developers from across the Globe flew in to be part of this annual event. Here are some highlights…
Not every customer will react in the same way to a company’s preferred paperless route. Customers want choice.
Sending an eBill without an embedded payment facility is like sending a birthday invite without putting the address on it. Cue the Mobile payment
Make sure that you always have the end user in the forefront of your mind when you’re Sketching, Wireframing and Designing
What’s the fundamental reason why billers send statements & invoices? The obvious answer is that it prompts their customers to pay.
There are still many arguments, topics and discussions on the many ways of coding for responsive design.
I am an email marketing geek and I know quite a few email marketing geeks
Applying the lessons about email from one of my all time favourite sitcoms with my work passion – email.
The report is a 150 page + tome of facts and figures. It’s the bible in terms of developments & trends in the eInvoicing & eBilling world
Companies looking for ways to get their customers to convert from paper bills to eBilling and consent to emails.
We believe that a warm, collaborative & fun company culture will sustain our business in subtle ways that we may never fully quantify.
Besides hyper personalization and mobile what are the other trends we need to keep an eye on?
Dubbed ‘Pony Express’ for now, it is a service that allows customers to receive and pay their bills within the Gmail interface.
What steps are you taking to protect your customers from phishing?
Hillary Clinton made headlines the last few weeks by using her personal email address, instead of a State Department issued one. Need more advice on email security?
Pushing documents as secure attachments through email (PUSH) is a complementary strategy that offers yet another option for your customers.
Your digital communications strategy: Mobile push notifications complimentary, but Email still king.
Use mobile push notifications; social media; instant messaging. But don’t forget about the most important tool of them all – EMAIL.