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Personalization is great, but relevant content is key

In her blog post, Dori-Jo Bonner discusses why relevant content trumps personalization and shares four steps to achieving true content relevance

Communication is a key competency in the journey to digital maturity

Read Nicola Els’ blog post on how to use a digital maturity framework to assess where you are in digital transformation, where you want to be and how to get there.

Google's recently launched 'dynamic content' - the next giant leap forward for email?

Read Alison Treadaway’s blog post on the launch of dynamic emails for Gmail users and how to get your organization ahead of the pack.

Striata’s expert bloggers, namely our managers, executives and developers discuss and share tips on various topics related to digital customer communications.

Customer Communication
Email Marketing