Digital Communication Audit
Digital Communication AuditIs your digital communication creating a fractured customer experience?
A digital communication audit is a great way to begin your enhancement strategy.
Striata can help you understand how fractured your current messaging really is, and recommend enhancements that will support an improved customer experience.
Our audit approach is to:
Map existing digital communication touchpoints
Identify both the gaps and the high priority touchpoints
Review key elements, such as value proposition, tone, branding and frequency
Define/amend digital guidelines to ensure consistent, on-brand messages across the board
The ultimate objective of the audit is to identify quick win projects that will remove any fractures, while working on the long term strategy for enhanced digital communication.
Contact us to discuss an audit of your digital communication
White Paper: Digital Maturity
Digitally transforming a business's communication processes is a massive undertaking. It requires new and upgraded technologies, top to bottom change management and the transformation of internal (employee) and external (customer) interactions.