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Customer Journey Assessment

Customer Journey Assessment

Assessing your customer journey is key to developing a great CX

Customer journey mapping is a key component of an organization’s CX strategy and the foundation of building a seamless customer experience.

Providing a great customer experience promotes customer retention, improves loyalty and increases purchase frequency, as well as average spend from engaged customers.

A customer journey assessment of your digital communication activity and optimal touch-points, helps to:

Identify potential gaps in your current messages

Provide opportunities to enhance those messages

Identify the gaps in your customer journey to improve your customer experience through digital communication


A customer journey assessment with Striata experts will help you identify the ‘moments that matter’ in your customer journey maps, where the gaps lie, and where you should focus your enhancement efforts for maximum impact.

When planning an assessment, our approach is as follows:

  1. Be clear on the objective – i.e. mapping the “as-is” journey

  2. Include representatives from all areas responsible for managing customer touch points

  3. Continually remind the group to assess digital communication from the customer’s viewpoint

  4. Avoid being constrained by internal operations and technology limitations

  5. Use the 80/20 approach to prioritize the most important touch points

Following the workshop, your organization will have a map of digital touch points to help you focus on achieving quick fixes within your broader CX enhancement strategy.

Contact us to discuss an assessment of the digital touchpoints that make up your customer journeys

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Complementary resources


Customer Journey Messaging

Tags: Brochure, One pager, Customer Journey, Customer Journey messaging, Digital Touchpoints, Customer Engagement, Customer Journey Mapping

Enhance your customer journey through digital messaging. Download the brochure

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Please enter your details to get the Customer Journey Messaging emailed to you:

By submitting your details via this form, you are consenting that we receive and store your information for the exclusive purpose of contacting you (if requested).
  • We will not share or publish your information or process it for any other reason.
  • Once your request is fulfilled, we will either delete your information or request your consent for further processing.
  • Please find additional information in our Privacy policy.
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